DIRECTV and Union Square Agency Announce New 3D Television Series

NEW YORK--(BUSINESS WIRE)--Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP) has signed an agreement with DIRECTV to produce a 3D television series titled “Gone Until December.” The series will take viewers on a behind-the-scenes journey through the professional female surfing circuit and the trials and tribulations facing each of the featured athletes, some of whom are the world’s top surfing stars. DIRECTV plans to premiere the series this summer, exclusively on DIRECTV’s 3D channel, n3D™, powered by Panasonic.

“Not only will this series offer DIRECTV viewers inspirational stories, but it will also give them an amazing 3D view of a variety of beautiful surfing locations around the world.”

The sights, sounds and culture of five countries featured on the circuit, which includes Brazil, France, New Zealand, South Africa and the United States, will create an environment for these young women as they react to the physical challenges and the mental stress of traveling worldwide and competing against the best. Viewers will experience the beauty of nature and the drama that unfolds as the competitive instincts of these young women drive them to display true human emotions within their very tight-knit group. Humor, mischievousness and great athletic skills will be on display over the course of a year of competition.

“To be working with DIRECTV, the world’s largest pay TV provider, is very exciting for Union Square Media. Producing this series in 3D will give consumers an opportunity to see authentic television while at the same time viewing in 3D some of the more exotic surfing scenes ever filmed,” said Ed Manetta, senior executive producer.

“This series is going to give DIRECTV 3D fans an exciting look at surf culture and the challenges and successes these female athletes experience every day,” said Chris Long, senior vice president, DIRECTV Entertainment. “Not only will this series offer DIRECTV viewers inspirational stories, but it will also give them an amazing 3D view of a variety of beautiful surfing locations around the world.”

Union Square Media is well versed in extreme sports and producing series from around the world. Award-winning Director, Christopher Scott, of Union Square, will lead the production team as they seek to find the ultimate wave.

DIRECTV offers more 3D programming than any other television provider in the country. n3D™, powered by Panasonic (Ch. 103), the nation’s first 24/7 3D network, is available at no additional cost to millions of DIRECTV HD customers. In addition to exclusive 3D coverage of special events such as the 2010 MLB All-Star Game and the 2010 U.S. Open Tennis Championship, the n3D channel also gives customers access to exclusive, original 3D programming such as DIRECTV’s award-winning series Guitar Center Sessions and Guy’s Big Bite in 3D. The 3D programming available both on n3D and DIRECTV CINEMA are all powered by Panasonic. DIRECTV also offers 3net and ESPN 3D as part of its 3D programming platform.

DIRECTV HD customers, who received a free software upgrade that enabled them to access 3D channels on DIRECTV, will need a 3D television set and 3D glasses to view the programming on DIRECTV. For more information on n3D™, powered by Panasonic, please visit www.DIRECTV.com/3D.

About DIRECTV

DIRECTV (NASDAQ: DTV) is the world’s largest pay TV provider delivering the premiere video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 28 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.2 million customers access to more than 160 HD channels and Dolby-Digital^® 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET™, award winning technology like its DIRECTV^® DVR Scheduler and higher customer satisfaction than the leading cable companies for ten years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 9 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.

About Union Square Agency

Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP) and its wholly owned subsidiaries Union Square Licensing and Union Square Media, is a NY based company that provides strategic and creative marketing and sales solutions. Services include Intellectual Property Development (focused on integrating sports, entertainment, fashion and lifestyle elements to connect brands, fans and media); Creative and Branding Support; Event Production and Fulfillment; Sponsorship, Activation and Advertising Sales; Strategic Consulting; Licensing; Television & Film Production. www.unionsqagency.com.

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