boo.com’s Founder Launches a New e-Commerce Site

Ernst Malmsten, the founder and former CEO of boo.com, and a pioneer of fashion e-commerce, is back with a new, exclusive e-commerce store: larabohinc.com

LONDON--()--The luxury goods brand Lara Bohinc launches a global online store that boasts its full range of handbags, designer jewellery, fine jewellery, shoes, scarves, small leather goods and online exclusives. This lavish, stylish and fully illustrated site allows the customer to appreciate the world of Lara Bohinc jewellery with its ultra-modern yet classic appeal. Eye-catching and easy to use, the site provides full access to Lara Bohinc’s collections and products. Customers can choose to pay in sterling, US dollars or Euros. Shipping is available to 170 countries worldwide, free in Europe and the US.

Ernst Malmsten, CEO of Lara Bohinc, commented, ‘I am very pleased that we are launching larabohinc.com. At last the vision we had a decade ago has become reality. Today everyone is online and does not think twice about buying products worldwide. Broadband, with super-fast connections, has been around so long now that hardly anyone remembers, let alone uses, the old dial-up modems. When we were getting started in the late 90s, e-commerce technology was expensive, cutting-edge and risky; now it is proven, totally reliable and costs next to nothing. The revolution in e-commerce technology today is its availability for everyone everywhere.’ Commenting on the significance of this latest stage in the development of the Lara Bohinc brand, Malmsten added, ‘the foundation of the strong and highly attractive product range that we have built up over the past few years, our new e-commerce site will help us to achieve rapid growth internationally.’

Commenting on a distinctive site that has been built in-house with all the style that she brings to her product design, Creative Director Lara Bohinc said, ‘I am very excited that our customers around the world can now see the full range of our beautiful products in one place and around the clock. The site is developed to make the shopping experience easy.’

About us

Lara Bohinc is a European luxury goods company with headquarters in London. It is renowned for its design, craftsmanship and quality. For more information, visit www.larabohinc.com.

Contacts

Lara Bohinc International
Alix Nicoli
alix@larabohinc.com
Tel: +44 (0)20 7730 81 94

Contacts

Lara Bohinc International
Alix Nicoli
alix@larabohinc.com
Tel: +44 (0)20 7730 81 94