GeneXus USA Unveils New Smart Device Generator Allowing Customers to Deploy Applications Across Any Platform More than 70 Percent Faster

Event April 25-26 Explores Smart IT Development That Dramatically Boosts Productivity, Cuts Costs and Reduces Reliance on Offshoring

--(BUSINESS WIRE)--WHO:

GeneXus USA and hundreds of its customers and partners (scheduled to attend are senior executives from IBM, Sears, Microsoft, Aon, Guggenheim, the Democratic National Committee, Bank of America, the Illinois Technology Association, Walgreens, Make-a-Wish Foundation and the Illinois Institute of Technology, among others).

Juan Nicolás Jodal, Founding Partner and Director of Artech and winner of the IT Innovator of the Year Award in Latin America, will discuss the future of GeneXus and unveil the GeneXus Smart Device Generator that enables developers to write applications once and deploy them across all platforms including the iPhone, iPad, BlackBerry, Android, Windows 7 and Symbian.

Valinda Scarbro Kennedy, IBM Academic Initiative Relationship Manager, will discuss the program she pioneered that enables IBM to partner with academic institutions worldwide to build a pipeline of skilled students for the jobs needed to support a smarter planet and lead the future of the technology industry. Valinda will discuss the role of GeneXus USA as the Premier IBM Partner in support of this endeavor.

WHAT:

GeneXus is a knowledge-based IT solution that allows software developers to build an application once, and automatically generate the code for any platform and technology. Companies can develop applications up to 10 times faster and maintain them up to 20 times faster. It also enables developers to easily and quickly integrate databases and legacy systems.

GeneXus USA hosts its 6^th annual event April 25-26, 2011, where customers and guests from across the country learn about new tools and techniques and exchange user experiences and best practices.

WHEN:

April 25-26, 2011

WHERE:

IBM Innovation Center, 71 S. Wacker Drive, 6^th Floor, Chicago

www.genexususa.com/event2011

ABOUT GENEXUS USA

GeneXus USA is based in Chicago and works with GeneXus branches in Mexico, Brazil and Japan, and with Artech headquarters in Uruguay. GeneXus USA is an independent distributor of Artech products and a minority and woman-owned business. GeneXus is used by more than 7,000 customers worldwide. Email [e-mail], call [phone] or visit www.genexususa.com.

EDITORS NOTE:

Interviews may be arranged with GeneXus USA President Dane Drotts, Juan Nicolás Jodal or Valinda Scarbro Kennedy.