Research and Markets: Latin American Broadband Services Markets 2010 Features Forecasts Right up to 2015

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/9fb76b/latin_american_bro) has announced the addition of Frost & Sullivan's new report "Latin American Broadband Services Markets 2010" to their offering.

This study covers the state of the Latin American broadband services markets, examining drivers and restraints for growth, pricing, distribution, technology, legislation, demand and geographical trends. Following from these, market growth for regional and market segments are forecasted. In addition, an in-depth analysis of the competitive situation including broadband operators' market shares is performed, along with detailed profiles of the key operators in the industry. The base year is 2009 with forecasts running through 2015. The market is further divided into sub segments including cable, ADSL, satellite and WLL/ WiMAX.

This Frost & Sullivan report provides per country market size estimations and forecasts, both in terms of lines and revenues, as well as market share figures. The study analyzes the competitive structure, market trends, offers market sizing, details the drivers and restraints, and provides demand analysis and market forecasts. In this research, Frost & Sullivan's expert analysts thoroughly examine the following geographical markets: Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela.

Introduction of Low-price Plans for Popular Broadband Services Heats up Competition in the Latin American Broadband Market

Service Providers Invest in Wider Network Coverage to Increase Market Penetration

Harnessing the potential of converged services will give the $9.16 billion broadband services market in Latin America a huge push into the next level and guarantee return on investment (ROI). Significant investments in network coverage and infrastructure, high-speed connectivity, and reduced prices for the most popular broadband services will keep market competitive and thereby, innovative. Following considerable price reductions, Mexico emerged as a country with one of the lowest broadband prices in the world. Consequently, it had the largest percentage rise in household penetration in the region - from 21.8 percent in 2008 to 28.0 percent in 2009. This competitive environment will set the stage for strong sales promotions and bundled offerings, which, in turn, will increase the uptake of broadband service. The majority of the broadband accesses in Latin America, such as asymmetric digital subscriber line (ADSL) connections and telcos, are constantly deploying networks to amplify coverage and increase service quality.

Fiber networks and government subsidies to stimulate broadband penetration in low-income segments will attract more participants to the market, says the analyst of this research. As broadband services markets in Latin America are expected to grow faster than other telecom services such as fixed and mobile telephony, operators are channeling investments toward network expansion and new technologies, opening a new stage in the competition. However, due to the poor PC penetration among the low-income groups and the challenges in demonstrating an ROI from broadband infrastructure, service providers are heavily dependent on the government to stimulate the adoption of Internet-enabled equipment such as PCs and notebooks. They will be seeking lower taxes for broadband services and subsidies to build network infrastructure and extend broadband coverage to remote locations.

Investments in network capacity and new technologies enable broadband operators to offset the lack of government incentives to some extent, and provide novel and converged services that help to retain high-income clients, notes the analyst. Nevertheless, investments in fiber networks and a broader range of plans are fostering an environment where participants are hard pressed to generate substantial revenues and introduce services. In such a scenario, market consolidations to enable the provision of integrated services are becoming the order of the day. A case in point is the merger of America Movil's regional operations with its fixed unit Telmex, as well as Telefonica with its mobile operation, Movistar.

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By Service:

Fixed broadband
Residential broadband
Business broadband
Bundled

By Geographic Region:

Argentina
Brazil
Chile
Colombia
Mexico
Venezuela

The following technologies are covered in this research:

Asymmetric digital subscriber line (ADSL)
Cable
Satellite
Wireless local loop/ Worldwide Interoperability for Microwave Access (WLL/ WiMAX)
Fiber to the home (FTTH)

Key Topics Covered: