--()--Life Time Fitness (NYSE: LTM):
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WHAT: |
The Nautica South Beach Triathlon, the first of seven events in the 2011 Life Time Triathlon Series and the start of the Race to the Toyota Cup. | |||
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WHEN: |
Sunday, April 10, 2011—6:55 a.m. EST | |||
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WHO: |
Defending Champions Sara McLarty (USA) and Filip Osplay (CZE) join more than 40 other female and male professionals, including: | |||
| Women | Men | |||||
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WHERE: |
Swim start— Ocean swim that will run parallel to world famous South Beach. | |||
| For the fourth year in a row, participants from around the world will travel to Miami Beach for the Nautica South Beach Triathlon. One of the top athletic events of the year in South Florida, the event benefits St. Jude Children’s Research Hospital, where a portion of the proceeds goes directly to pediatric cancer research. | ||||
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The international distance race will feature an invigorating 1.5-kilometer ocean swim, a 40-kilometer bike over Miami Beach’s causeways, and conclude with a 10-kilometer run alongside Miami Beach’s famous Art Deco District. The event also includes a classic distance race. |
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WHY: |
The pro field will be battling for the event’s $40,000 purse, with the winner in both the female and male divisions taking home $10,000 each. In addition to the cash prizes, the winners will also earn 10 points in the Race to the Toyota Cup. | |||
The total 2011 Race to the Toyota Cup professional division cash purse includes $584,000 in individual race awards. In addition, a 2011 Toyota vehicle and the coveted Toyota Cup will be awarded to the top female and male champions as determined at the Toyota U.S. Open Triathlon in Dallas.
As the 2011 Race to the Toyota Cup progresses, participant results and current point standings will be made available at racetothetoyotacup.com, the official website of the Race to the Toyota Cup.
About the Life Time Triathlon Series
Since
2006, the Life Time Triathlon Series has connected some of the most
prominent international-distance triathlon events in the United States.
Throughout the Series, the world’s top professional triathletes battle
for points and a chance to win the coveted Toyota Cup. In 2011, the
Series consists of seven events, including: the April 10 Nautica
South Beach Triathlon (Miami); the May 30 Capital
of Texas Triathlon (Austin); the Philadelphia
Insurance Triathlon June 26; the July 9 Life
Time Minneapolis Triathlon; the Life
Time Chicago Triathlon August 28; the Kaiser
Permanente Los Angeles Triathlon September 25; and the October 2 Toyota
U.S. Open Championship (Dallas). For more information on the Life
Time Triathlon Series and the Race to the Toyota Cup visit www.racetothetoyotacup.com.
About Toyota Motor Sales, U.S.A., Inc.
Toyota
Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution
and customer service arm of Toyota, Lexus and Scion. Established in
1957, TMS markets products and services through a network of nearly
1,500 Toyota, Lexus and Scion dealers. Toyota has been a leader in
hybrid technology and in the past year celebrated the 10 year
anniversary of the Prius. Toyota directly employs nearly 30,000 people
in the U.S. and its investment in the U.S. is currently valued at more
than $18 billion. For more information about Toyota visit www.toyota.com,
www.lexus.com,
www.scion.com,
or www.toyotanewsroom.com.
About Life Time Fitness, Inc.
As
the Healthy Way of Life Company, Life Time Fitness (NYSE: LTM) delivers
the certified professionals, comprehensive businesses and incredible
destinations that help people positively change their lives every day.
The Company’s healthy way of life approach enables its customers to
achieve their health and fitness goals by engaging in their areas of
interest – or discovering new passions – both inside and outside of Life
Time’s distinctive and large sports, professional fitness, family
recreation and spa destinations. As of April 7, 2011, the Company
operated 90 centers under the LIFE TIME FITNESS® and LIFE
TIME ATHLETICSM brands primarily in suburban locations in 20
states and 24 major markets. Additional information about Life Time
centers, programs and services is available at lifetimefitness.com.
About MESP
Since 1986, MESP,
Inc. has been a leader in lifestyle sports marketing. As a full service
marketing and production company, MESP consistently delivers top quality
events and unique brand driven marketing programs to tens of thousands
of athletes throughout the United States. MESP currently produces high
profile events such as the Nautica Malibu Triathlon, the Nautica South
Beach Triathlon, and the Merrell Down & Dirty National Mud Run Series.
MESP strives to produce events with a festive atmosphere that make a
difference in people’s lives and that continually maximize the enjoyment
of the athletes, the exposure of the sponsors, and the well-being of the
community. MESP events have raised over $6 million for various
philanthropic organizations such as Children’s Hospital Los Angeles, the
Elizabeth Glaser Pediatric AIDS Foundation, the Leukemia and Lymphoma
Society, and Operation Gratitude. Our clients past and present include:
Adidas, Allied Domecq, Amgen Inc., Anheuser-Busch Companies Inc., Audi
of America Inc., Kraft Foods, Inc., The Coca-Cola Company, Dole Food
Company Inc., Ford Motor Company, Herbalife International of America
Inc., John Paul Mitchell Systems, Kaiser Permanente, K-Swiss Inc.,
Rodale Inc., Monster Beverage Company, Nautica, Nestle USA, PepsiCo,
S.C. Johnson & Son, Inc., Subaru of America, Toyota Motor Sales, The
Walt Disney Corporation, Wolverine Worldwide, Wynn Las Vegas and many
more.
About Nautica
Founded in 1983, Nautica®
is a leading global lifestyle brand ranging from men’s, women’s and
children’s apparel and accessories to a complete home collection. Nautica®
products are refined casual classics inspired and energized by the water
that are always crisp, clean and distinct. Today Nautica® is
available in more than 60 countries with more than 200 Nautica®
branded stores worldwide. In 2003, the Company was acquired by VF
Corporation, a global leader in branded lifestyle apparel with more than
30 brands, including Wrangler, The North Face, Lee, Vans, Nautica, 7 For
All Mankind, Eagle Creek, Eastpak, Ella Moss, JanSport, lucy, John
Varvatos, Kipling, Majestic, Napapijri, Red Kap, Reef, Riders and
Splendid. For additional information, please go to www.nautica.com
and www.vfc.com.
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