Poll Reveals U.S. Latinos Increasing Concern of the Current Housing/Foreclosure Crisis

Changes in Legislation could affect Latinos' vision of achieving the ‘American Dream’

LOS ANGELES--()--impreMedia, the leading Hispanic news and information company, announced today the results of a current tracking poll that reveals Latinos’ perspectives on achieving the American Dream and concerns with the housing market. The results are the second of six national polls among Latino registered voters conducted by impreMedia and Latino Decisions.

The poll found that while there is a high degree of optimism about the idea of the American Dream, with a combined 72% of respondents saying they have already reached it or expect to reach it in their lifetime, there were serious fears about whether owning a home is part of that dream. Results further show that Latinos view of homeownership as a sense of security in the U.S. is vastly changing as a result of the housing/foreclosure crisis. Fifty-one percent of respondents stated that they had “used up all or most of their savings” to pay for their rent or mortgage, and 47% of those surveyed listed owning a home as part of the American Dream, while 40% said it was not.

“This poll indicates that Latinos are trying to be optimistic about their place in the U.S. and their ability to achieve the American Dream” said Monica Lozano, CEO of impreMedia. “But renters and homeowners alike are draining their savings. They are likely feeling a high level of anxiety over their ability to maintain their housing, and most people surveyed expressed approval for stronger action by state and federal governments with regards to the housing market.”

Latinos did express confidence in the current Administration with 59% identifying President Obama and the Democrats when asked “who do you trust more to make the right decisions and improve housing conditions.” When asked “who do you trust more to make the right decisions and improve conditions” 57% of respondents identified State and Federal Government, versus only 14% who identified banks and financial institutions as trustworthy.

Respondents were also asked whether they approved of a number of policies currently being considered by Congress. A combined 83% strongly or somewhat approved of extending additional tax credits for first time home buyers, while 75% strongly or somewhat approved of providing mortgage payment assistance to homeowners who have recently lost their jobs. The poll also indicated that access to bilingual materials was a serious need, with 70% responding strongly approve and 17% somewhat approve when asked if banks should be required to provide all financial documents in both English and Spanish.

“The reality is that the housing crisis is affecting Hispanics very deeply,” stated Monica Lozano, CEO of impreMedia, “While they do hold a strong sense of trust in Obama and the Democrats, current legislation being considered by Congress as a whole to eliminate foreclosure prevention services could have a disastrous effect.”

A breakdown of the findings are below:

  • With regard to the American Dream, do you think you have already reached it, will reach it in the future, or will not reach it in your lifetime?
    • Have already reached it: 36% (30% U.S. born / 40% foreign born)
  • In the past, people have said that owning your own home is part of achieving the American Dream. Do you think that this is the case today, that owning a home is part of the American Dream?
    • 47% - Yes, owning home is part of dream (49% U.S. born / 46% foreign born)
  • Thinking again about the current debate in Washington, D.C. about addressing the housing situation in America. How much do you think the public officials take into account the housing-related issues?
    • 41% - Somewhat (35% U.S. born / 45% foreign born)
  • Thinking about the current housing situation, who do you trust more to make the right decisions and improve housing conditions? Would you say you have more confidence in President Obama and the Democrats or Republicans?
    • 59% - Obama and Democrats (56% U.S. born / 62% foreign born)
  • Thinking about the current housing situation, who do you trust more to make the right decisions and improve housing conditions? Would you say you have more confidence in programs implemented by the state or federal government, or new practices and policies by banks and financial institutions?
    • 57% - State and Federal Govts (57% U.S. born / 56% foreign born)

Currently, Congress is considering a number of different policies related to housing. For each policy that I read (rotate policy options), please tell me whether you approve or disapprove.

  • Providing additional tax credits for first time home buyers.
    • 55% - Strongly approve (49% U.S. born / 59% foreign born)
  • Providing mortgage payment assistance to homeowners who have recently lost their jobs.
    • 55% - Strongly approve (60% U.S. born / 52% foreign born)
  • Making it easier for banks to foreclose on a home.
    • 43% - Strongly disapprove (57% U.S. born / 33% foreign born)
  • Providing $1 billion to fix up empty, run-down houses that were lost to foreclosure.
    • 41% - Strongly approve (39% U.S. born / 42% foreign born)
  • Requiring banks to provide all financial documents in both English and Spanish if requested by client.
    • 70% - Strongly approve (73% U.S. born / 68% foreign born)
  • Requiring banks to provide lower interest rates or reduced payments for homeowners who currently owe more than their homes are worth.
    • 43% - Strongly approve (43% U.S. born / 43% foreign born)
  • Lowering the monthly mortgage for homeowners who don’t have enough money to pay their full mortgage payment.
    • 58% - Strongly approve (51% U.S. born / 65% foreign born)

In the past 12 months, because of the cost of your rent or mortgage, have you:

  • Used up all or most of your savings.
    • 51% - Yes (45% U.S. born / 56% foreign born)
  • Been unable to pay other bills or for basic necessities like food or utilities.
    • 65% - No (60% U.S. born / 69% foreign born)
  • Borrowed money or gotten a loan or another mortgage on your home.
    • 84% - No (85% U.S. born / 83% foreign born)
  • Had to move and try to find a cheaper place to live.
    • 79% - No (81% U.S. born / 77% foreign born)
  • Who do you think is responsible for the recent housing crisis?
    • 31% - Lenders and financial institutions for lending money to customers with poor credit and a high risk of default (29% U.S. born / 33% foreign born)
  • Do you currently rent, or own your home, or something else?
    If Own: Are you still making payments on your mortgage, or is your home completely paid off?
    • 36% - Rent (31% U.S. born / 29% foreign born)
  • [Home owners still making payments] Thinking ahead over the next year, how worried, if at all, are you that you might lose your home due to foreclosure from the bank?
    • 41% - Not at all worried (50% U.S. born / 35% foreign born)
  • [Renters only] Thinking ahead over the next year, how worried, if at all, are you that you might lose your home because you can’t afford the monthly rent?
    • 30% - Not at all worried (27% U.S. born / 32% foreign born)

Each poll in the series of six reflects Latinos views on current issues related to the economy, education, immigration and healthcare. The current poll surveyed views surrounding the current housing market. The poll is conducted with a sample of 500 registered Latino voters.

Methodology

Latino Decisions surveyed 500 registered voters between March 24th and April 2nd in 21 states with the largest Hispanic populations, comprising 94% percent of the US Hispanic electorate. Voters were selected randomly from the registered voter lists and households were identified for contact using the Census Bureau Hispanic surname list, and merged with third party data to secure telephone numbers. Results were weighted to account for minor deviations from known population characteristics. The margin of error is +/- 4.38% on the full sample.

Voter registration status and Hispanic identification were verified upon contact with respondents, who confirmed if they are registered to vote and of Hispanic/Latino descent. Census Bureau reports suggest approximately 90% of all Latinos in the U.S. have a Spanish-surname. In identifying citizens registered to vote, the registered voter list is far superior to either a simple RDD or household list of Spanish-surname households because of non-citizenship, low rates of voter registration among Latinos, and well-documented propensity of all survey respondents, regardless of ethnicity, to over-report registration status.

Surveying was conducted by fully bilingual interviewers. Respondents were greeted in both languages, and surveys were conducted in either English or Spanish, at the discretion of the respondent. Up to five callbacks are scheduled for each record. The survey instrument was created by Dr. Matt Barreto and Dr. Gary Segura in consultation with impreMedia and translated into Spanish. The survey was administered under the direction of Pacific Market Research, in Renton, Washington, and performed using a Computer-Assisted-Telephone-Interviewing (CATI) protocols. CATI programming is performed by Pacific Market Research. Average interview length was 11.43 minutes.

About impreMedia

impreMedia is the leading Hispanic news and information company in the U.S. in online and print. impreMedia's multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including the http://www.impre.com portal. 25.5% of U.S. Hispanic adults use an impreMedia network product. The network is also the nation's largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com.

ImpreMedia portals and publication websites are: www.impre.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbotx.com, www.vistamagazine.com, and www.contigola.com, www.lavibra.com, www.impreautos.com.

About Latino Decisions

Latino Decisions is a joint effort between Pacific Market Research, a nationally known research firm, and Dr. Gary Segura and Dr. Matt Barreto, leading Latino politics scholars and professors at Stanford University and the University of Washington. Both Dr. Segura and Dr. Barreto are experienced and nationally respected researchers who have a deep understanding of U.S. Latino culture and advanced quantitative research skills. Their expertise, coupled with Pacific Market Research’s logistical capabilities, makes Latino Decisions a leader in the field. For more information, please visit www.latinodecisions.com or call 877-271-2300.

Contacts

impreMedia
Jacquelynn Carrera, 213-896-2368
jacquelynn.carrera@impremedia.com
or
Latino Decisions
Matt Barreto, 877-571-2300
matt.barreto@latinodecisions.com

Release Summary

impreMedia announced today the results of a current tracking poll that reveals Latinos’ perspectives on achieving the American Dream and concerns with the housing market

Contacts

impreMedia
Jacquelynn Carrera, 213-896-2368
jacquelynn.carrera@impremedia.com
or
Latino Decisions
Matt Barreto, 877-571-2300
matt.barreto@latinodecisions.com