Samsung Makes Home 3D Experience More Affordable Than Ever

All Samsung 3D TVs to Provide Two Pairs of 3D Active Glasses; Extra Pairs to cost under $50

RIDGEFIELD PARK, N.J.--()--Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, today announced new promotions that will make the 3D experience in the home more affordable than ever for consumers. Beginning April 24, Samsung will provide two pairs of 3D active glasses for its entire 3D TV lineup at no additional cost with the purchase of any Samsung 3D LED TV or 3D Plasma TV.

Also beginning May 1, 2011, Samsung’s 2011 3D active glasses (SSG-3100GB) will be available at retail for under $50.

With the new promotions and price reductions, 3D TV customers can now outfit a family of four with 3D active glasses for under $100. The SSG-3100GB model does not require charging and will provide up to 70 hours of use from the included replaceable battery.

Customers purchasing the D7000 and above 3D LED TVs or the D6500 and above 3D Plasma TVs will continue to receive Samsung’s 3D Starter Kit (SSG-3100M). The kit includes two pairs of 3D active glasses, promotional versions of DreamWorks Animation SKG Inc.'s (Nasdaq: DWA) complete Shrek collection on 3D Blu-ray and a voucher for Megamind 3D on Blu-ray. Customers already receiving this starter kit with a step-up TV model will not be eligible for the new promotion.

Samsung’s 3D Active technology delivers a no-compromise 3D experience. Unlike other approaches to 3D, Active 3D Technology delivers 2x the resolution for an immersive, Full HD image (1080p picture for each eye), a wider viewing angle and no black lines interfering with the picture.

“We are excited to make it even more affordable for the entire family to enjoy Samsung’s lifelike 3D experience,” said John Revie, senior vice president of Home Entertainment, Samsung Electronics America, Inc. “Reaching new audiences with the wonder of Samsung’s Full HD 3D is key to driving continued adoption of 3D in the home.”

Samsung’s 2011 3D active glasses deliver superior image quality and vivid, realistic 3D imagery. Samsung’s complete line of 3D glasses (including the stylish and incredibly light glasses designed by Silhouette) will also soon be price-adjusted.

For more information on Samsung’s full line of 3D glasses and TV accessories, please visit http://www.samsungusanews.com/.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

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212-445-8386
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Contacts

Weber Shandwick Worldwide
Gabby Gugliocciello (media inquiries)
212-445-8386
ggugliocciello@webershandwick.com
or
Deanna Davis (product loans)
212-445-8182
deanna.davis@webershandwick.com