Jordan Brand & Dwyane Wade Take Flight with Launch of the Jordan Fly Wade

First Signature Shoe is the Brand’s Lightest Basketball Offering To-Date

BEAVERTON, Ore.--()--Yesterday, Jordan Brand, a division of NIKE, Inc. (NYSE:NKE), revealed the JORDAN FLY WADE, basketball star Dwyane Wade’s first signature shoe with the Brand. The JORDAN FLY WADE is the lightest Jordan basketball shoe to-date and was designed to help today’s best athletes perform at their highest level late in the season.

“I’m thrilled to unveil my first signature shoe with Jordan Brand,” said Dwyane Wade. “This lightweight performance shoe complements my style of play on the court and will help elevate my game during the playoffs.”

Acclaimed shoe designers Mark Smith, Jordan Creative Director, and Tom Luedecke, Jordan Senior Footwear Designer, worked closely with Dwyane Wade to create a shoe inspired by his aggressive style of play on court. The JORDAN FLY WADE features a Nike Zoom unit in the forefoot and Max Air unit in the heel to complement Wade’s relentless approach to the game and provide enough support to take him deep into the playoffs.

At 13 ounces, the JORDAN FLY WADE also features a full-length Phylon midsole and asymmetrical collar for optimal performance on the court. Some of the design features include the classic Jordan elephant crackle print on the outsole and clear rubber sole.

Jordan Brand has a longstanding history of producing high quality performance footwear that is designed to fit the needs of the world’s best athletes. The JORDAN FLY WADE marks Jordan’s continued push towards a new generation of Jordan performance basketball products.

Dwyane Wade joins fellow Jordan athletes Chris Paul, Carmelo Anthony and Derek Jeter with his own signature line. Dwyane Wade was hand-picked by Michael Jordan to become a member of Team Jordan.

The first two colorways of the JORDAN FLY WADE will be available in the U.S. on Thursday, May 5, 2011 and in China on Saturday, May 7, 2011 for a suggested retail price of $140. In addition, the JORDAN FLY WADE will be available for NIKEiD customization on Sunday, May 29, 2011. The final two colorways will be available in June.

About Jordan Brand

Jordan Brand, a division of NIKE, Inc., is a premium brand of athletic footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The brand made its debut in 1997 and has grown into a complete collection of sport performance and lifestyle product. The Jordan Brand remains active in the community through its new corporate responsibility program WINGS for the Future, focusing on three unique community programs emphasizing Education, Sport and Creativity.

For more information on Jordan Brand, visit www.Jumpman23.com.

Contacts

Jordan Brand
KeJuan Wilkins, 503-532-5862
KeJuan.Wilkins@nike.com
or
Josh Benedek, 503-532-7907
Josh.Benedek@nike.com
or
PMK*BNC for Jordan Brand
Jenna Golden, 503-532-0739
Jenna.Golden@nike.com

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Contacts

Jordan Brand
KeJuan Wilkins, 503-532-5862
KeJuan.Wilkins@nike.com
or
Josh Benedek, 503-532-7907
Josh.Benedek@nike.com
or
PMK*BNC for Jordan Brand
Jenna Golden, 503-532-0739
Jenna.Golden@nike.com