Healthline Networks Adds New Media Network Publisher Partners Ask.com, DoctorOz.com, Daily Strength, DailyRx, Forward Health, and Inspire

Healthline Networks Extends Lead as Largest Condition-Specific Health Advertising Network

SAN FRANCISCO--(BUSINESS WIRE)--Healthline Networks, the leading provider of intelligent health information services, today announced the addition of major publishing partners to its Media Network, including DoctorOz.com, DailyStrength, DailyRx, Inspire and the Forward Health publisher group, which includes properties such as Women’s Health Base, Men’s Health Base, All-Allergies.com and GoodCholesterolCount.com. The addition of Ask.com, the first Q&A site to join the Media Network, will allow advertisers to reach millions of consumers seeking answers to health-related questions. The largest advertising network in the health information category, the Healthline Media Network has grown by more than 50 percent since 2009, potentially reaching more than 43 million unique visitors every month, or 43 percent of all online health information seekers*.

“The unique ‘medically guided’ contextual ad targeting that the Healthline Media Network delivers is fully aligned with our corporate charter, and further ensures that healthcare advertising running on Forward Health properties will reach the target audience in the right context.”

“Healthcare advertisers are consolidating spending with top tier media platforms that not only provide medically-accurate, high quality content relevant to their ads, but also scale to their needs, reaching the right audience with the right message” said West Shell III, Chairman and CEO of Healthline Networks. “Brands and agencies recognize the huge benefits that these exciting new, fast growing health publishers deliver in combination with Healthline’s precise, real-time contextual targeting technology.

Healthline HealthSTAT (Semantic Taxonomy Ad Targeting) is an advertising targeting platform that recognizes more than 250,000 inter-related health concepts to match ads and content with the highest degree of medical accuracy. By using HealthSTAT, advertisers are able to engage consumers within the most contextually relevant content, dramatically increasing the likelihood of meaningful engagements between brands and consumers. For publishers, the Healthline Media Network improves the targeting capability of their web site and enables them to better monetize unsold inventory.

“Forward Health’s mission is to provide our audience and our advertisers with the highest standards of quality health information," said Arthur Meyerovich, Managing Partner of Forward Health. “The unique ‘medically guided’ contextual ad targeting that the Healthline Media Network delivers is fully aligned with our corporate charter, and further ensures that healthcare advertising running on Forward Health properties will reach the target audience in the right context."

About Healthline

Healthline Networks is the fastest growing provider of intelligent health information services, enabling 100 million consumers a month to make more confident, informed healthcare decisions. The company's proprietary consumer healthcare taxonomy, the largest of its kind, powers a suite of intelligent health search, content and advertising services. Combining advanced search technology with deep medical expertise, Healthline partners with a network more than 50 trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco and ranked #54 in Deloitte's 2010 Technology Fast 500, Healthline is backed by Aetna, GE/NBC Peacock Fund, Investor Growth Capital, Kaiser Permanente, Reed Elsevier, U.S. News & World Report, and VantagePoint Venture Partners. For more information, visit http://www.healthline.com.

*comScore February, 2011.