myYearbook Acquires Top Android Apps and a Multiplayer Engine to Power Meeting New People

Now owns two of the top 30 Android games

NEW HOPE, Pa.--()--myYearbook (www.myyearbook.com), the best place to meet new people, today announced it has acquired five new Android apps, along with a top multiplayer engine, to boost its already successful mobile strategy in 2011 and to grow its mobile team. The acquisitions include Toss It, Tic Tac Toe, Minesweeper, SpringDroid, and Line of 4. Toss It and Tic Tac Toe, are among the top-30 most downloaded free Android games. In addition, myYearbook acquired FlockEngine, which powers multiplayer games on Android phones. Chris Hager of Austria-based FlockEngine and James O’Brien of UK-based SpringDroid join myYearbook with the acquisitions.

The acquisitions further the growth of myYearbook’s mobile social network, which is focused on meeting new people. myYearbook’s mobile applications, which are downloaded more than 25,000 times per day, are monetized through advertising and its “Lunch Money” virtual currency.

“Today, mobile is the driving force in myYearbook’s growth. One-third of our visits each day now come from mobile devices, up from just two percent at the beginning of 2010, and we expect mobile will soon surpass the web in total visits,” said Catherine Cook, co-founder of myYearbook. “We’re seeing unprecedented user engagement on mobile devices – an average of 115 visits per mobile visitor per month.”

The mobile acquisitions expand on the company’s launch earlier this year of a web-based gaming platform pairing live video chat with synchronous games. “We think games are a great way to meet new people,” said Catherine. “Mobile is critical to our vision of being the best place to meet new people. We are hard at work on a mobile social layer that emphasizes who you play as much as what you play, which these acquisitions help accelerate.”

This deeper expansion into mobile gaming will provide myYearbook with additional opportunities for growth through innovative advertising solutions, cross-promotion of applications, and increased user engagement. To better capitalize on this growth, myYearbook has expanded its mobile ad sales team and its mobile development team since January.

“Over the last six months, myYearbook has seen a 400-percent increase in mobile ad impressions, the largest increase in our history,” said Bill Alena, chief revenue officer of myYearbook. “Our users are increasingly engaged in mobile content and we are seeing more than half a billion mobile ad impressions per month. As our efforts to expand across mobile platforms continue, our mobile impressions will continue to grow exponentially.”

In the coming months, myYearbook will continue to focus on cultivating its robust mobile network, with an emphasis on launching more mobile applications in the teen and young adult space while building a mobile social layer that powers meeting new people.

About myYearbook

myYearbook makes meeting new people fun and easy online and on your mobile phone. myYearbook combines innovative social games, virtual goods, social applications, and a robust virtual currency called "Lunch Money" to facilitate introductions and break the ice. myYearbook started in a single high school in 2005 and has grown to over 25 million members worldwide. For more information please visit: www.myYearbook.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6665327&lang=en

Contacts

Atomic PR for myYearbook
Tammy Chan, 212-699-3646
tammy@atomicpr.com

myYearbook mobile and company growth (Graphic: Business Wire)

myYearbook mobile and company growth (Graphic: Business Wire)

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Release Summary

myYearbook has acquired five new Android apps, along with a top multiplayer engine, to boost its already successful mobile strategy in 2011 and to grow its mobile team.

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Contacts

Atomic PR for myYearbook
Tammy Chan, 212-699-3646
tammy@atomicpr.com