WAKEFIELD, Mass.--(BUSINESS WIRE)--More than 400 women revealed their secret Facebook habits and opinions in a survey that showed there’s a fine line between friend and “frenemy.”
The survey was conducted by Eversave, a company offering daily deals called “Saves,” to better understand the impact of social networking on deals but results also uncovered the surprising love/hate relationship women have with the ubiquitous social networking site.
Eversave did confirm that one more reason women like Facebook is alerts on daily deals, one of the fastest-growing online activities today. Eighty-seven percent of the women said they find out about deals by “liking” daily deal companies on Facebook and 45 percent learn about savings through their friends’ posts.
However, the data also uncovered some interesting things about Facebook friendships. The survey reveals that while women use Facebook to keep their friends informed about what they are up to (79 percent) and share interesting and/or funny links and videos (64 percent), they have little tolerance for friends who use the site to brag or overshare.
In fact, 85 percent of those surveyed claim they have been annoyed by their online friends, and that these bothersome behaviors topped the list:
- Complaining all the time (63 percent)
- Sharing unsolicited political views (42 percent)
- Bragging about seemingly perfect lives (32 percent)
Despite the occasional annoyances, women appreciate Facebook for allowing them to see friends’ photos and videos (91 percent) and helping them search for long lost friends (76 percent).
But women may want to think twice before accepting a friend request -- survey respondents opened up about their true feelings when asked if they were friends with any of these online personalities:
- The documentarian, they update their status with their every move (65 percent)
- The drama queen, everything’s a crisis with this friend (61 percent)
- The proud mama, they think Junior’s every move is newsworthy (57 percent)
- The incessant liker, they “like” every post (46 percent)
- The slactivist, don’t they know Facebook can’t cure cancer? (40 percent)
- The poser, they project an image of life so perfect, and it’s not true (40 percent)
“The ironic issue is that many women may not even know they are being classified or thought of that way by their Facebook friends,” said Charlene DeLoach Oliver, JD, CISR, an attorney-turned-Blogger at CharleneChronicles.com. “Most people regard social media, like Facebook, as a place to gripe or boast because they often can’t do it in real life. In the alternative, they also use it as a tool to connect with people, stay abreast of breaking news, and find great deals, contests, and giveaways.”
“The survey validated our thinking on Facebook’s growing influence on daily deals, but we were surprised by responses that show the love/hate relationship women have with Facebook,” said Jere Doyle, CEO of Prospectiv, which owns Eversave.
Eversave offers local daily deals called “Saves” which offer great deals on fun things to do in and around cities including restaurants, spas, activities and more. Eversave launched local deals in Boston in Q2 2010 and is now one of the top three most popular daily deal sites in the U.S.
Eversave’s local deals are currently available in Atlanta, GA; Austin, TX; Baltimore, MD; Boston, MA; New York, NY; Columbus, OH; Indianapolis, IN; Orlando, FL; Philadelphia, PA; Providence, RI; San Antonio, TX; Seattle, WA; Tampa, FL, and Washington D.C. Consumers anywhere in the U.S. can also enjoy Eversave’s national daily deals from online merchants.
Eversave is owned by Prospectiv, the second-biggest couponing website in America.
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