TradingBlock.com’s Instant Login Provides Investors Free Access to Tools That Convert Sentiment into Ranked Strategies, Pre-Trade Analytics, Ideas

CHICAGO--(BUSINESS WIRE)--With their new Instant Login, online broker TradingBlock (Chicago, IL) now offers investors free, no-obligation access to TradingBlock.com. The site is designed to help more investors understand their strategy alternatives before they place their money at risk. TradingBlock recently earned four stars for “Usability” in Barron’s “2011 Online Broker Review”* of the top online brokerages.

“In accomplishing this, we feel more investors have the opportunity to achieve a better investing experience.”

After creating their Instant Login, investors gain access to proprietary tools like TradeBuilder which converts an investor’s basic sentiment into a ranked universe of investment strategies sorted by highest expected profit, or the probability of breaking even or better. Users can “what-if” different scenarios using Trade Analyzer to evaluate each strategy’s potential profit/loss.

“With tools like TradeBuilder, we’re trying to help more investors identify strategies with outcomes more in line with their risk-return objectives,” notes Biju Kulathakal, TradingBlock’s CEO. “Giving investors immediate access to these tools removes some long-established entry barriers to this type of information.”

Investors also have access to TradingBlock’s Stock/ETF, Volatility and Mutual Fund Finders for sourcing additional investment ideas. Using ActionLink, investors can access the site’s comprehensive research features with one-click.

“A primary goal is to simplify the research process, make it more transparent, and easier for investors to understand,” continues Steve Hoffman, TradingBlock’s VP of Product Development. “In accomplishing this, we feel more investors have the opportunity to achieve a better investing experience.”

About TradingBlock

TradingBlock is a technology-driven online brokerage on a mission to help self-directed investors identify new strategies for generating portfolio income, balance portfolio risk, and save time. Through its tools and services, TradingBlock is developing a more intuitive online experience to help investors find and develop new strategies to create, grow and manage their investments. Member FINRA, SIPC, NFA and CBOE. Web: www.tradingblock.com. Phone: [phone]. Email: [e-mail].

Disclaimer

Options involve substantial risk and are not suitable for all investors. Please read Characteristics and Risks of Standardized Options prior to investing in options. TradeBuilder and Trade Analyzer are for educational and informational purposes only. Evaluate any strategy prior to use to understand risk and suitability.

*Making the Right Connection by Theresa W. Carey. March 12, 2011. Star ratings based on a five-star scale. Barron's is a registered trademark of Dow Jones & Company. © 2011.