NEW YORK--()--The New York Times today released a major update to its NYTimes iPhone application, adding videos, slide shows and more content from blogs, in addition to the world-class articles that users have grown to expect. The new app also incorporates improved navigation, and breaking news alerts enable users to stay on top of important news when the app is closed.
“The NYTimes iPhone app is an incredibly popular way for our readers to access Times content on the go”
The NYTimes iPhone application is a free app designed for iPhone and iPod touch. The update is now available to current users, and new users can download the app from the App Store.
When The Times launches its digital subscription model on March 28, the Top News section of the app will remain free. To delve deeper into the app’s other sections, users will be asked to become digital subscribers. Details and pricing for these plans is available at www.nytimes.com/access.
“The NYTimes iPhone app is an incredibly popular way for our readers to access Times content on the go,” said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group and general manager, NYTimes.com. “As design and technology have evolved, we are updating the app to ensure that our readers are getting the best possible reading experience with more quality content and better functionality.”
Features of the NYTimes iPhone app include:
- Expanded content – videos, slide shows and all blogs are now available as standalone sections (Video, Photos, Blogs) and integrated throughout other sections and articles.
- Improved navigation – navigation tools have been redesigned based on user feedback for easier use and content discoverability. Readers can now swipe between articles to enjoy a more continuous news experience. An improved Favorites section allows users to bookmark frequently visited sections and blogs, in addition to saving articles. A Recently Viewed section makes it easy to access recently-read articles. Links at the bottom of articles enable readers to continue reading additional content in the section without returning to a section front.
- Breaking news – breaking news delivered via Push Notification allow users to stay on top of breaking news even when the app is closed.
- Share options – share articles, videos and slide shows with a full set of tools, including Facebook, Twitter, e-mail and copy link.
The NYTimes iPhone app is available from the App Store on iPhone or iPod touch, or at www.itunes.com/appstore.
Screenshots can be downloaded at www.nytco.com/press/press_iPhone.html.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2010 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
This press release can be downloaded from www.nytco.com.