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http://www.bridesfineweddingpapers.com
March 24, 2011 11:26 AM Eastern Daylight Time 

BRIDES Magazine & Checkerboard Launch 'BRIDES Fine Wedding Papers' Stationery Collection at www.bridesfineweddingpapers.com

Now Every Couple Can Have a BRIDES Editor Help Choose the Invitation That's Perfect for Them

WEST BOYLSTON, Mass.--(BUSINESS WIRE)--Today, BRIDES magazine, the undisputed authority in the bridal market, and Checkerboard, one of the leading personalized fine stationery designers and manufacturers, introduced an exclusive line of personalized wedding invitations and accessories called 'BRIDES Fine Wedding Papers'. Available at independent stationers nationwide and online, the collection, along with a dealer locator, can be seen at http://www.bridesfineweddingpapers.com.

“The Checkerboard designers expertly translated the BRIDES style into a truly special collection that offers a balance of formal and fun, unexpected and traditional.”

“This collection will captivate couples who know that expressing the spirit of their wedding celebration begins with the invitation,” said BRIDES editor in chief Millie Martini Bratten. “The Checkerboard designers expertly translated the BRIDES style into a truly special collection that offers a balance of formal and fun, unexpected and traditional.”

Like the magazine, BRIDES Fine Wedding Papers by Checkerboard was designed to inspire every bride to embrace her distinctive style. Whether her taste is whimsical or romantic, graphic or classic, she can relate to the designs in the collection and make them her own.

The collection takes full advantage Checkerboard’s vast array of papers, inks and ribbons to give the couple an unprecedented ability to create the perfect invitation just the way they want it. By adding additional layers, changing a current layer to match their color scheme, or using the envelope liner as a distinguishing item, couples can add just the right design element to their ensemble through color, pattern or texture and truly make the invitation their own.

The BRIDES Fine Wedding Papers album was expressly designed to redefine the invitation selection process so the couple can enjoy an experience similar to the one they get while reading and interacting with BRIDES magazine's visually distinctive, informative, and engaging editorial. Each invitation suite is positioned side by side in the album with “inspiration boards” featuring real wedding photography and editorial captions to help couples understand the look and feel of the invitation. Many of the nation's top wedding photographers, whose work is regularly seen in BRIDES magazine, are featured in the album, including Mel Barlow, Suzy Clement, Terry Gruber Photographers, Corbin Gurkin, Tinywater Photography and Michèle M. Waite.

“This unique assortment of exclusive personalized wedding stationery truly celebrates the bride’s personal style and individuality,” said Micah Chase, president, Checkerboard. “This is the perfect 'match' between BRIDES magazine — which knows brides best, and Checkerboard — which knows stationery best. And the results are truly breathtaking. BRIDES Fine Wedding Papers is more than a collection of exceptional wedding stationery, it is a source of inspiration for the perfect wedding—knowing it all begins with the invitation.”

About BRIDES

BRIDES is the world’s first-ever wedding magazine, founded in 1934. In 75 years of publication it has remained the most widely read magazine in the category and the country’s foremost authority on engagement, weddings, and marriage. BRIDES reaches over 6.5 million readers per issue and is published 12 times a year by Condé Nast, a division of Advance Publications, which operates in 25 countries. In the United States, Condé Nast publishes eighteen consumer magazines, two trade publications and twenty-seven websites that garner international acclaim and unparalleled consumer engagement.

About Checkerboard

Checkerboard (www.checkernet.com), a leading fine stationery manufacturer, is owned and operated in Massachusetts by the Chase family, well-known in the social stationery industry for three generations. Using only the best materials and offering meticulous craftsmanship and dedicated customer service, Checkerboard has grown at a rapid pace since its founding and is now one of the nation's leading manufacturers of fine stationery products for all of life's important events.

The company has twice made Inc. magazine’s 5000 List of Fastest Growing Private Companies in America and won the Better Business Bureau’s Marketplace Ethics Award. And Checkerboard is an 8-time Louie Awards winner – the greeting card industry’s equivalent of the Academy Awards.

Checkerboard's products can be found at over 3000 fine retailers nationwide. For more details on the collection, see 'BRIDES Fine Wedding Papers' by Checkerboard at www.bridesfineweddingpapers.com.

Editors, note: All trademarks and registered trademarks are those of their respective companies.

Contacts

Design Marketing
Paul Michelson, 323-963-4418
paul@roeder-johnson.com

http://www.bridesfineweddingpapers.com

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