MarketShare, [x+1] Partner to Connect Cross-Marketing Analytics with Digital Targeting and Optimization

Joint solution brings together the best of digital media optimization and cross-marketing analytics to improve performance across the entire marketing spectrum

2011 NextTargeting Summit

NEW YORK & LOS ANGELES--()--[x+1], http://www.xplusone.com, a digital marketing leader, and MarketShare, http://www.marketshare.com, an analytics innovator, announced today a partnership agreement to provide marketers with new insights into the entire marketing mix of offline and online media. The joint solution will provide clients with seamless integration of strategic marketing spend allocation and digital media targeting and optimization.

As part of the agreement, [x+1] will offer its clients MarketShare’s cross-marketing analytics to make smarter investment decisions across the entire marketing mix of traditional, digital, social and experiential media. In turn, MarketShare will offer its clients [x+1]’s leading online targeting platform to optimize their marketing across multiple digital touchpoints.

“Clients are spending a significant portion of their budget on digital media, yet there is still a gap in terms of understanding how digital interacts with other elements in the marketing mix,” said John Nardone, Chairman and CEO of [x+1]. “That insight is key to improving media allocation across the entire marketing spectrum, which is why our partnership with MarketShare is a win-win for clients of both companies. Marketers will get richer, actionable knowledge that will drive more effective spend decisions, conversions and increased mindshare.”

“MarketShare’s innovative cross-marketing analytics engine, combined with [x+1]’s rich targeting and performance information, will make our models more granular so we can offer our shared clients an unmatched predictive solution that makes online and offline investments more complementary and creates a natural multiplier effect,” said Jon Vein, co-founder and CEO, MarketShare. “This joint solution marks a key milestone in connecting strategic planning with media execution.”

Vein will address those cross-media issues as a featured speaker at NextTargeting Summit 2011 hosted by [x+1] on April 7 in New York City. For more information on the Summit and multi-touchpoint marketing, click here.

About [x+1], Inc.

For more information, please visit www.xplusone.com; follow us on twitter @xplusone.

About MarketShare

For more information, please go to: www.marketshare.com; follow us on twitter @marketshareco.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6658337&lang=en

Contacts

For [x+1]:
Marx Communications
Wendy Marx, 203-445-2850
wmarx@marxcommunications.com
or
For MarketShare:
MediaLink
Kyle Giunta, 646-259-3006
kyle@medialinkllc.com

Release Summary

[x+1] and MarketShare have announced a partnership that provides joint clients with seamless integration of strategic marketing spend allocation and digital media targeting and optimization.

Sharing

Contacts

For [x+1]:
Marx Communications
Wendy Marx, 203-445-2850
wmarx@marxcommunications.com
or
For MarketShare:
MediaLink
Kyle Giunta, 646-259-3006
kyle@medialinkllc.com