ORLANDO,Fla. & SANTA ANA, Calif.--(BUSINESS WIRE)--SRS Labs, Inc. (NASDAQ:SRSL), officially recognized as one of America’s Greatest Brands and the industry leader in surround sound, audio and voice technologies, today announced the availability of its new SRS TruGaming™ audio enhancement technology suite, which delivers an immersive, surround sound experience for mobile games. Designed to bring 3D positional audio and effects to mobile games over any standard stereo headphones, SRS’ TruGaming is the industry’s first and only publicly offered audio technology suite designed specifically to be part of a fully conformant solution of the recently introduced Khronos OpenSL ES™ 1.1 standard.
“Smartphone adoption is fueling explosive growth in mobile gaming and we believe the burgeoning tablet market will further accelerate this growth given the larger displays and graphics capabilities of tablets which makes them excellent gaming platforms,” said Allen H. Gharapetian, Vice President of Marketing for SRS Labs, Inc. “Gamers will accept nothing less than the best and SRS’ TruGaming delivers that coveted cinematic, immersive 3D sound desired by so many gamers looking for the ultimate gaming experience on their mobile devices.”
According to a recent report published by Pyramid Research, Gaming is the new frontier for mobile devices and the market is growing at a rate of 16.6 percent per year and expected to reach $18 billion by 2014.
Today’s mobile games are created with the same surround sound and high-definition technologies used to produce theatrical films. SRS’ TruGaming takes the mobile gaming experience one giant step forward by adding an advanced 3D positional audio engine that accurately positions game objects and their sounds in a 3D spherical-shaped space around, above and below the player’s head, for an unlimited number of simultaneous sound objects. In addition to the 3D engine, SRS TruGaming also includes enhanced bass performance for more vivid, booming explosions and spatial effects to deliver the most realistic and immersive surround audio sensation to complete the mobile gaming experience over headphones.
TruGaming and other SRS audio and voice technology solutions are available for media and analyst demonstrations at CTIA WIRELESS 2011 at the SRS meeting room (#3101) in the Orange County Convention Center in Orlando.
For more information on SRS TruGaming or to learn more about other SRS audio solutions, please contact us at pr@srslabs.com.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics across the four screens: TV; PC; Mobile Phones; and Automotive Entertainment Systems. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers, software developers, and content aggregators, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling, audio streaming, and voice processing technologies. SRS solutions have been included in over two billion electronic products sold worldwide including flat panel HDTVs, AV products, STBs, PCs, mobile phones, and automotive entertainment and telematics systems. For more information, visit www.srslabs.com.
Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs’ products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.
Khronos, and OpenSL ES are trademarks of the Khronos Group Inc. All other product names, trademarks, and/or company names are used solely for identification and belong to their respective owners.