SRS Labs and Qualcomm Sign Licensing Agreement to Bring HD-Quality Audio to Mobile Devices

Demonstrations of Qualcomm’s Snapdragon Chipsets Featuring SRS Technologies to be Shown at CTIA Wireless 2011 in Orlando

CTIA WIRELESS 2011

ORLANDO, Fla. & SANTA ANA, Calif.--()--SRS Labs, Inc. (NASDAQ:SRSL), officially recognized as one of America’s Greatest Brands and the industry leader in surround sound, audio and voice technologies, today announced the completion of a licensing agreement with Qualcomm Incorporated for the distribution of SRS audio technologies within Qualcomm’s Snapdragon™ chipsets.

“This agreement with Qualcomm is a significant step forward in cementing our worldwide leadership in mobile audio enhancement solutions,” said Bob Lyle, managing director of global business development for SRS Labs, Inc. “Rapid advancements in the availability of HD-quality video for mobile devices as well as the popularity of mobile gaming are driving consumer demand for enhanced, HD-quality audio and 3D audio effects. Given SRS’ know-how of advanced surround sound and 3D audio solutions, we are confident that our class-leading audio enhancement technologies will be a great addition to Qualcomm’s already impressive line of dual-core CPU chipsets, significantly augmenting their audio and multimedia capabilities.”

Qualcomm has licensed SRS Labs’ industry-leading audio APIs, including SRS’ OpenSL ES and OpenAL audio API solutions for mobile devices. In addition, Qualcomm will make available several of SRS’ audio IPs to the company’s Snapdragon dual-core CPU chipsets, including SRS TruMedia™, WOW HD™, CS Headphone™ (CSHP) and SRS TruGaming™, a 3D positioning technology designed specifically for mobile games. SRS’ mobile technologies have shipped in several million Android and Windows Phone 7 devices to date.

“We are excited to be working with SRS Labs to bring HD-quality audio to the mobile device market,” said Raj Talluri, vice president of product management at Qualcomm CDMA Technologies. “Adding SRS Labs' advanced audio technologies and enabling them to take advantage of Qualcomm’s high performance and low power DSP inside the Snapdragon chipset brings significant value to our customers. This showcases Qualcomm’s commitment to evolve and enhance its mobile multimedia and audio capabilities.”

A demonstration of SRS and Qualcomm’s joint solutions will be available at CTIA Wireless 2011, in Qualcomm’s booth, #3419, at the Orange County Convention Center in Orlando March 22-24, 2011.

For more information on SRS Labs’ advanced mobile device audio software or to learn more about other SRS audio solutions, please contact us at pr@srslabs.com.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics across the four screens: TV; PC; Mobile Phones; and Automotive Entertainment Systems. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers, software developers, and content aggregators, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling, audio streaming, and voice processing technologies. SRS solutions have been included in over two billion electronic products sold worldwide including flat panel HDTVs, AV products, STBs, PCs, mobile phones, and automotive entertainment and telematics systems. For more information, visit www.srslabs.com.

Except for historical information contained in this release, statements in this release, including those by Mr. Lyle, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs’ products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

Qualcomm is a registered trademark of Qualcomm Incorporated. Snapdragon is a trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

Khronos, and OpenSL ES are trademarks of the Khronos Group Inc. All other product names, trademarks, and/or company names are used solely for identification and belong to their respective owners.

Contacts

SRS Labs, Inc. Contact:
Michael Farino, PR Specialist
949-442-5404
michaelf@srslabs.com
Twitter: @SRSLabs
or
Global Results Communications for SRS Labs
Lora Friedrichsen/Valerie Christopherson
949-608-0276
srs@globalresultspr.com
or
Investor Relations Contact:
Liolios Group, Inc.
Matt Glover
949-574-3860
info@liolios.com

Release Summary

SRS today announced the completion of a licensing agreement with Qualcomm Incorporated for the distribution of SRS audio technologies within Qualcomm’s Snapdragon™ chipsets.

Contacts

SRS Labs, Inc. Contact:
Michael Farino, PR Specialist
949-442-5404
michaelf@srslabs.com
Twitter: @SRSLabs
or
Global Results Communications for SRS Labs
Lora Friedrichsen/Valerie Christopherson
949-608-0276
srs@globalresultspr.com
or
Investor Relations Contact:
Liolios Group, Inc.
Matt Glover
949-574-3860
info@liolios.com