Guide Heroes on Legendary Quests When The Sims Medieval Lands on Store Shelves Today

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Claim your Kingdom! Electronic Arts Inc. (NASDAQ: ERTS) announced today that The Sims Medieval is on store shelves worldwide. The brand new standalone game for the PC/Mac gives players the tools to create heroes, take them on quests, build up their kingdom and tell epic stories full of drama, romance, and comedy.

“The Sims Medieval is a new standalone game that keeps the core values of The Sims at its heart, but gives fans new gameplay elements to explore and allows them to tell epic Medieval tales.”

“Our community has wanted to be able to place their Sims in a different time period for years and now they can with The Sims Medieval,” said Scott Evans, General Manager of The Sims Studio. “The Sims Medieval is a new standalone game that keeps the core values of The Sims at its heart, but gives fans new gameplay elements to explore and allows them to tell epic Medieval tales.”

Set in the Middle Ages, players will find themselves faced with new ways to play with life like never before. As they build up their kingdom, players create Hero Sims in a range of professions including knight, bard, wizard, priest, blacksmith and spy. Playing each Hero Sim is different, as players control the Sim’s professional life as well as take on the varied adventures of the quests. Other new gameplay elements include diplomacy with neighboring territories, and of course medieval punishments.

The gameplay is framed by quests– each quest presents a new situation and a fresh opportunity to pick which Hero Sims to control during that adventure. After choosing a quest, players will pick their approach for solving it and choose which Hero Sim will lead the quest. For example, in the quest The Witch is Back, players could choose to have their monarch marry the witch who is visiting the kingdom. If they want to kill the witch, they would choose the wizard, spy or knight. And if they just want to debilitate the witch, they would choose to play a priest, physician, or wizard. With dozens of quests and with multiple approaches for completing them, players will find new ways to tell their favorite medieval legends and make them their own.

Everything in The Sims Medieval is crafted to create an immersive medieval world, from the quest-based gameplay, to the medieval objects such as swords and stocks and thrones, right down to the warm look of the characters and the painterly approach to the world itself. Players can choose to customize every new Hero Sim that comes to the kingdom, including selecting their traits and their fatal flaw. Players get close to their characters, not only sending them on epic quests, but also making sure they carry out their daily responsibilities such as healing the sick, trading for exotic goods, or forging armor.

The Sims Medieval is rated T for Teen by the ESRB. To download artwork, please visit www.info.ea.com. For more information about The Sims Medieval please visit www.info.ea.com, or the official website at www.TheSimsMedieval.com.

About The Sims

The Sims™ franchise, the groundbreaking game series that allows players to create and live a virtual, simulated life on a computer, celebrates its ten year anniversary in 2010 with an impressive more than 125 million units sold since its launch in February 2000. Now translated into 22 different languages and available in 60 different countries, The Sims series has quickly become a universal gaming and cultural phenomenon. Since its June 2009 launch, The Sims 3 has sold more than 10 million copies worldwide across multiple platforms and was the #1 best-selling PC title for 2009 in North America and Europe. Fan intensity is evidenced through nearly 250 million downloads of player created content including: The Sims characters, houses, stories and more. The Sims 3 community site, www.thesims3.com, welcomes up to seven million unique visitors monthly, handles more than 240 content downloads every minute and more than 3.5 million uploads have been made to date, including 11 movies each hour. The Sims 3 YouTube Channel is within the top 10 most viewed sponsored channels of all time with more than 45 million video views. Visit The Sims 3 official website to see what the players are creating at www.TheSims3.com or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims. The Sims 3 is currently available for PC, Mac, iPhone®, iPod touch® and mobile devices. The Sims 3 is also available on the PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system, Nintendo DS™, and Wii™ and in March 2011 on the Nintendo 3DS. Join The Sims Medieval Facebook or Twitter communities at http://www.facebook.com/The-Sims-Medieval and http://twitter.com/thesimsmedieval.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks of Electronic Arts Inc. Mac, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. Wii, Nintendo DS and Nintendo 3DS are trademarks of Nintendo. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Xbox and Xbox 360 are registered trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.