CHICAGO--(BUSINESS WIRE)--Grizzard Communications Group and Convio Inc. (NASDAQ: CNVO) announced today that they have partnered on a new solution for nonprofit organizations that integrates Convio’s online marketing and fundraising platform and best practices model, known as Convio Go!™, with Grizzard’s direct response strategies and capabilities for implementing integrated campaigns. The new offering, Go! Forward, gives nonprofit professionals access to Convio’s online marketing tools and Grizzard’s direct marketing resources. Go! Forward will also feature a team of experts to guide clients through integrated online and offline campaigns, designed to acquire new donors and increase giving levels for existing donors.
“By combining Grizzard’s direct marketing experience and Convio’s industry-leading software, we can help organizations put in place effective integrated marketing and fundraising programs that reach, engage and inspire people to support a cause,” said Chip Grizzard, chief executive officer for Grizzard Communications Group. “Research shows that, regardless of how people give – online or through traditional direct-marketing – today’s donor prefers and expects to engage through a variety of channels. In fact, donors who have engaged through both online and offline platforms have proven to be more generous than donors who only connect with the organization through one medium. Go! Forward helps nonprofits take advantage of the known donation trends to garner better results.”
Go! Forward provides nonprofits with software and direct marketing fundraising components, as well as regular coaching sessions with Grizzard and Convio experts. These consultants will serve as a virtual marketing team to produce monthly support updates, in conjunction with fundraising campaigns and donor prospecting initiatives. Go! Forward combines proven best practices from Convio’s successful Go! program with Grizzard’s direct, annual and planned giving programs.
“As a client of both Grizzard and Convio, we believe that nonprofits who engage in this offering will benefit from the experience and successes of two industry leaders,” said Rick Gabrielson, vice president of development and community relations for Denver Dumb Friends League, the largest animal welfare organization in the Rocky Mountain Region. “The proven results, best practices, and research that Convio and Grizzard bring to the industry have helped to reshape donor and constituent engagement. Through this partnership, nonprofits will benefit from that success while saving time and money and presenting a united front to supporters who expect your brand to be represented seamlessly across all channels.”
“The combination of Grizzard’s 90 years of fundraising experience and our decade of innovative technology leadership is producing a new, powerful solution that can help nonprofits across the country increase the yield from their marketing and fundraising projects, getting them to their goals more efficiently,” added Fred Waugh, vice president, Alliances for Convio.
Nonprofit professionals interested in the offering can learn more and request additional information at www.grizzard.com. Information will also be available at the Convio and Grizzard booths at The Association of Fundraising Professionals International Conference in Chicago, March 20 to 24, 2011. Grizzard is in booth #530; Convio is in booth #628.
About Convio Inc.
Convio, Inc. (NASDAQ: CNVO) is a leading provider of on-demand constituent engagement solutions that enable nonprofit organizations to more effectively raise funds, advocate for change and cultivate relationships with donors, activists, volunteers, alumni and other constituents.
About Grizzard
The 90-year-old Grizzard Communications Group works with more nonprofits than any other agency in the United States.
Through offices in Atlanta, Los Angeles and several other major U.S. cities, Grizzard Communications Group serves nonprofits across America. Clients include: The Salvation Army, American Red Cross, National Parkinson Foundation, Rescue Missions, Food Banks, Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins, State Sheriffs’ Associations, Prostate Cancer Foundation and various Animal Welfare and Humane Societies. More information can be found at www.grizzard.com.
Grizzard Communications Group is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.