Facebook/Website Integration Drives $29M in Revenues Using CommonSpot by PaperThin

Watch Video Case Study and Learn How Seton Hall University Did It

BOSTON--(BUSINESS WIRE)--PaperThin, Inc., provider of the leading Web content management solution CommonSpot™, today announced that Seton Hall University (SHU) has used CommonSpot to integrate its website with social media sites Facebook and Twitter resulting in an 18% increase in new student registrations for the freshman class of 2010, resulting in a $29M jump in year-over-year revenues.

“The ROI is conclusive and the model clearly illustrates what marketers can achieve when using CommonSpot to integrate all of their marketing efforts across the Web.”

SHU leveraged an open source Facebook application built using CommonSpot’s application development framework (ADF) to integrate its website with Facebook, enabling site visitors to ‘like’, share and comment on www.shu.edu content. The combination of the two marketing vehicles provided unprecedented results that proved to be the most powerful marketing combination for influencing student conversions. Watch a video case study presented by Seton Hall University at the Inbound Marketing Summit.

“There is no conversion quite like college admission: it’s lengthy, expensive, multi-channel and increasingly social. We need all the elements of our marketing mix coordinated and delivering high ROI throughout the conversion funnel. That we leveraged our long-term investment in content management into an effective social media marketing program, speaks to the flexibility and strength of the CommonSpot platform. And the results speak for themselves,” said Rob Brosnan, senior director of strategic marketing for Seton Hall University.

“Marketers looking to capture the combined value of their website and social media should take notice of what Seton Hall is doing,” said Bob Cellucci, senior vice president at PaperThin. “The ROI is conclusive and the model clearly illustrates what marketers can achieve when using CommonSpot to integrate all of their marketing efforts across the Web.”

CommonSpot is a secure Web platform that includes a content management system, a suite of marketing solutions, Web 2.0 and social media apps, and an application development framework that allow organizations to create world-class Web experiences that drive impressive results. CommonSpot features an intuitive user interface that allows every day users to easily publish Web content via any delivery channel (social media, streaming media, video, mobile, iPod, etc.). Its marketing suite helps organizations increase site traffic, brand loyalty, and conversion rates. And CommonSpot gives IT the ability to innovate, customize, and deploy tailored functionality 50% faster and at half the cost—whether deploying out-of-the-box apps, designing new ones, or importing and exporting apps. Available OnPremise or OnDemand, CommonSpot serves as a Web foundation that maximizes the delivery, value, and timeliness of the content you create.

About Seton Hall University

For more than 150 years, Seton Hall University has been a catalyst for leadership, developing the whole student, mind, heart and spirit. Seton Hall combines the resources of a large university with the personal attention of a small liberal arts college. Its attractive suburban campus is only 14 miles from New York City, with the wealth of employment, internship, cultural and entertainment opportunities the city offers. Seton Hall is a Catholic university that embraces students of all races and religions, challenging each to better the world through integrity, compassion and a commitment to serving others. For more information, visit www.shu.edu.

About PaperThin:

PaperThin, Inc. is a privately held, MA-based company. Its flagship product CommonSpot™ connects people and brands through the Web. PaperThin's customers span multiple industries, including: government, healthcare, higher education, and association/non-profit sectors. Customers such as American University, Hasbro, Seton Hall University, Sharp HealthCare, and The National Park Service and Washington County of Oregon work with CommonSpot to solve their most basic to complex Web needs. To learn more, visit PaperThin at www.paperthin.com, follow us at www.twitter.com/commonspot, or connect with us via LinkedIn.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6650495&lang=en