LOS ANGELES--(Break Media, a leading creator and distributor of digital video content, today announced the hiring of entertainment industry veteran Greg Siegel as Senior Vice President, Entertainment Development. Siegel will manage Break Media’s entertainment partnerships and grow the company’s film and television initiatives. Greg will also liaise between the company and Hollywood as Break continues to work with industry talent to produce multi-platform entertainment content.)--
“Greg has been one of the prominent forces behind merging new media and Hollywood”
Siegel was one of the earliest agents at Endeavor and helped build its talent department during his twelve years at the agency. He represented some of Hollywood’s most successful actors, including Jennifer Garner, Ashton Kutcher, Tracey Morgan, and Michael Chiklis. Siegel founded Endeavor’s New Media division and was responsible for developing the company’s internet strategy. He also created some of the web’s earliest branded entertainment content for many of Hollywood’s studios. Most recently, Siegel founded and served as CEO of the internet video-sharing company VidMe Inc.
“Greg has been one of the prominent forces behind merging new media and Hollywood,” said Keith Richman, CEO of Break Media. “He has a unique perspective on where the industry is heading; as we continue to invest resources and focus on developing more and more original content for the web, Greg’s addition leaves us well-positioned as we build new partnerships.”
Siegel will also be responsible for driving new cross-platform deals by leveraging Break’s position as the top comedy destination online. He will work to make Break’s extensive digital library of original and user-generated videos available to studios and networks for use during clip shows, as well as newly-produced content to be spun off as original film and television properties. Additionally, traditional studios, networks, and producers will be able to access the Break Media Network audience of over 125 million visitors a month, as a place for incubating and testing their content.
Break’s in-house production team, the Creative Lab, has been growing steadily since the company acquired HBOlab in 2009. Break is increasing its premium content offerings on the company’s flagship site Break.com, and across the Break Media family of sites, to 1,000 videos in 2011. Last month, the in-house digital studio rolled out five new webseries across the Break Network and has plans to launch more over the coming months. The team has produced many popular original videos and viral hits—most recently collaborating with Brooklyn Decker to promote the movie “Just Go With It” in “Brooklyn Decker: Just One of the Guys,“ which received over 300,000 views in the first week.
About Break Media:
Break Media is a leading creator, publisher, and distributor of digital entertainment content including video, editorial, and games. The company's properties include the largest humor site online—Break.com—as well as MadeMan, GameFront, HolyTaco, ScreenJunkies, CagePotato, AllLeftTurns, Chickipedia, and TuVez. The Break Media Creative Lab is an in-house production studio creating original videos that range from award-winning branded entertainment to celebrity-driven web shorts to viral one-offs. The Break Media Network represents hundreds of publishers as one of the largest video advertising networks online, reaching more than 125 million visitors each month. For more information, visit www.breakmedia.com.