Scott Kelby is Top-Selling U.S. Photography Book Author for 2010, According to Nielsen BookScan Data

Peachpit Author Also Honored by “Professional Photographer” Magazine

BERKELEY, Calif.--(BUSINESS WIRE)--Scott Kelby has been recognized as the top-selling photography book author in the U.S. for 2010, according to research based on Nielsen BookScan data.

“In 2006, Scott wrote the first volume of what has become a category leader, the wildly successful The Digital Photography Book”

Kelby’s best-selling photography books include The Digital Photography Book (volumes 1, 2, and 3), which feature hundreds of photographic tips for aspiring photographers, and Photo Recipes Live: Behind the Scenes: Your Guide to Today's Most Popular Lighting Techniques.

In addition to Photo Recipes Live: Behind the Scenes, Part 2: Your Guide to Today’s Most Popular Lighting Techniques, Peachpit/New Riders published four other Kelby titles last year: The Adobe Photoshop CS5 Book for Digital Photographers; The Adobe Photoshop Lightroom 3 Book for Digital Photographers; The iPhone Book (Covers iPhone 4 and iPhone 3GS), 4^th Edition; and The Photoshop Elements 9 Book for Digital Photographers.

In 2010, Peachpit and Kelby released the first app based on one of his books: Scott Kelby’s Photo Recipes Live iApp: Behind the Scenes: Your Guide to Today’s Most Popular Lighting Techniques.

Kelby also earned accolades from Professional Photographer magazine, which awarded The Adobe Photoshop CS5 Book for Digital Photographers the highly coveted 2011 Hot One Award. The magazine cited the book as a “true insider’s guide to the tricks of the trade.” Judged by 52 professional photographers, the award is given for how effectively products help photographers’ art, their workflow, and their business.

"In 2006, Scott wrote the first volume of what has become a category leader, the wildly successful The Digital Photography Book," said Nancy Aldrich-Ruenzel, vice president of Pearson Technology Group and publisher of the Peachpit Creative Pro group. “His leadership in the photography space has continued to grow, and he’s helped millions of shooters all over the world improve their skills and grow their businesses. It is amazing to work with someone who has consistently written so many best-selling books that truly transform people’s lives.”

To view more of Scott Kelby’s best-selling work, go to www.peachpit.com/ScottKelby.

About Scott Kelby

Scott Kelby, author of more than 50 books, is president of the National Association of Photoshop Professionals, the largest Photoshop association in the world with more than 71,000 members in over 100 countries. Additionally, Kelby is Editor-in-Chief of Photoshop User magazine; he serves as training director for Kelbytraining LIVE, the official Adobe Photoshop Seminar Tour, and KelbyTraining.com, offering online classes in photography and lighting; and he is the technical chair of the Photoshop World Conference & Expo. Kelby is also the author of Scott Kelby’s 7-Point System for Adobe Photoshop CS3 and Professional Portrait Retouching Techniques for Photographers Using Photoshop. His books have been translated into many different languages, including Chinese, Russian, Spanish, Korean, Polish, Taiwanese, French, German, Italian, Japanese, Dutch, Swedish, Turkish, and Portuguese, among others. For more information, visit http://www.scottkelby.com and http://kelbymediagroup.com.

About Peachpit

Peachpit has been publishing the industry’s best-selling books on the latest in graphic design, new media, Web design and development, digital photography, digital video, digital lifestyle, and all-things Mac-related since 1986. Its award-winning books feature authors who are at the top of their field, pioneering new techniques and new approaches. It is the home of the internationally recognized Visual QuickStart Guide series, the design imprint New Riders and its critically acclaimed Voices That Matter series, and is the publishing partner for Adobe Press, Kelby Training/NAPP, Apple Certified and others. Peachpit is part of Pearson (NYSE: PSO), the international media company. Pearson’s primary operations also include the Financial Times Group and the Penguin Group. Learn more at www.peachpit.com and www.pearson.com.