AUSTIN, Texas--(BUSINESS WIRE)--Nebraska Furniture Mart announced today that it increased email effectiveness rates—the ratio of opens to unique clicks — eight percent in one month after adopting the ExactTarget-Coremetrics integration.
The Omaha-based Top 500 furniture retailer, which has additional locations in Kansas City and Des Moines, sends an average of one million ExactTarget-powered emails per week through its revamped interactive marketing program developed ExactTarget partner Digital Evolution Group.
“Managing data correctly to send relevant messages to subscribers is the key to email and online success,” said Jeff Douglas, internet marketing manager at Nebraska Furniture Mart. “ExactTarget and Coremetrics allow us to stay engaged with our customers, drive repeat purchases and offer the most relevant content possible.”
Nebraska Furniture Mart will expand its ExactTarget-Coremetrics email program with the addition of “Intelligent Offers,” a targeted email marketing campaign that leverages a combination of web analytics data and customer purchase history to build personalized emails featuring targeted product suggestions and recommendations.
“With ExactTarget and Coremetrics, Nebraska Furniture Mart is able to unlock the power of website data to create automated email and interactive marketing programs tailored specifically to the unique needs and preferences of their customers,” said Scott Roth, senior director of partner marketing and field marketing at ExactTarget.
More than 40 companies, including global brands Benchmark Brands, Enzymatic Therapy and SkyMall, Inc., currently rely upon the ExactTarget and Coremetrics to power data-driven email marketing campaigns.
“ExactTarget is a leader when it comes to innovating and integrating its software with Coremetrics to help marketers do more with their website data,” said John Squire, Chief Strategy Officer at Coremetrics. “Nebraska Furniture Mart is a good example of how this integration continues to drive improved results for clients.”
Nebraska Furniture Mart’s announcement comes during Marketing Showcase, Coremetrics’ annual customer conference in Austin. Nebraska Furniture Mart will lead a breakout session today entitled, “Utilize the Full Capabilities of Coremetrics and Your ESP to Create Timely, Personalized Email Campaigns.”
ExactTarget is a Silver Sponsor of the conference. Organizations can learn more about how marketers are using the ExactTarget-Coremetrics solution by clicking here.
About ExactTarget
ExactTarget is a leading global
provider of on-demand email marketing and interactive marketing
solutions. The company’s Interactive Marketing Hub TM
technology provides organizations a single solution to connect with
customers via email, integrated text messaging, landing pages and social
media. Supported by collaborative global services teams,
ExactTarget’s technology integrates with more sales and marketing
information systems than any other in the industry, including
Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among
many others. ExactTarget powers permission-based multichannel
communications for thousands of organizations around the world including
Expedia.com, Best Buy, Aurora Fashions, Papa John’s,
CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society,
The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com
or call 1-866-EMAILET.
About Nebraska Furniture Mart
Nebraska Furniture Mart was
founded in 1937 in Omaha, Nebraska by Rose Blumkin in the basement of
her husband’s jewelry store with a $500 investment. In 1983,
Warren Buffett purchased a majority interest in Nebraska Furniture Mart
and made it part of the Berkshire Hathaway family of companies. In 2006
Nebraska Furniture Mart added the ability to buy online through its web
site, nfm.com.
Nebraska Furniture Mart continues to maintain its tradition of
selling cheap, telling the truth, and providing the greatest selection
and service.