EA Extends a Blockbuster Franchise to Facebook with Dragon Age Legends

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) today announced that Dragon Age™ Legends, the ground-breaking Play4Free online RPG is now available to all Facebook® users worldwide at http://apps.facebook.com/dragonagelegends. Dragon Age Legends, a collaboration between BioWare™ and EA’s Play4Free studio EA2D, expands on the award-winning action RPG franchise and introduces deep, high-quality gaming to Facebook. Dragon Age Legends also ties directly into Dragon Age II, currently available in stores. Players who complete specific quests in Dragon Age Legends can earn up to five exclusive items for use in Dragon Age II*.

“Dragon Age Legends brings true RPG combat and style to this massive social platform and delivers it at BioWare blockbuster quality, raising the bar for social games.”

“We built Dragon Age Legends with one goal in mind: to bring the AAA quality gameplay BioWare is famous for to the social space,” said Mark Spenner, General Manager of EA2D. “Dragon Age Legends brings true RPG combat and style to this massive social platform and delivers it at BioWare blockbuster quality, raising the bar for social games.”

Set in the Free Marches, the primary setting of Dragon Age II, Dragon Age Legends combines accessible and engaging turn-based tactical combat with gripping co-operative gameplay. By simply logging in Facebook, players can jump in to the online RPG to recruit their friends and embark on a battle-rich journey filled with challenging quests. Like all classic RPGs, players will earn loot and share rewards with their friends to grow their hero’s might and their kingdom’s power. The game includes a gratifying character-customization and upgrade system that allows players to tackle demons and darkspawn to become a legendary hero within the Dragon Age universe.

For more information on Dragon Age Legends, play the game at http://apps.facebook.com/dragonagelegends, visit the game’s web site at www.dragonagelegends.com, or follow along on Twitter at www.twitter.com/da_legends. Dragon Age II is now available on PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system, the PC and Mac®. For more information on Dragon Age II, please visit http://dragonage.com. For more information on EA2D, please visit http://ea2d.com.

* Offer expires March 31, 2012. Requires Internet connection, EA account, access to Dragon Age Legends on Facebook, ownership of or access to Dragon Age II game for the Xbox 360, PlayStation 3, or PC. EA online Privacy Policy and Terms of Service are available at www.ea.com. Must be 13+. Valid everywhere Dragon Age II is sold. Code may not be substituted, exchanged, sold or redeemed for cash or other goods or services. To access items in Dragon Age II, you must register on Dragon Age Legends using the same EA Account that you used to register your Dragon Age II game. Items are nontransferable. May not be combined with any other offer, gift card, rebate or discount coupon. Void where prohibited, taxed or restricted by law.

About BioWare

BioWare develops high quality console, PC and online role-playing games, focused on rich stories, unforgettable characters and vast worlds to discover. Since 1995, BioWare has created some of the world's most critically acclaimed titles, including Baldur's Gate™, Neverwinter Nights™, Star Wars®: Knights of the Old Republic™, Jade Empire™, Mass Effect™ and Dragon Age^™. BioWare operates in Edmonton (Alberta, Canada), Montreal (Quebec), Austin (Texas), Fairfax (Virginia) and Galway (Ireland). Currently announced projects at BioWare include Mass Effect 3, Dragon Age II, and the story-driven massively multiplayer online game, Star Wars®: The Old Republic™. In 2008, BioWare was acquired by Electronic Arts, a leading global interactive entertainment publisher. For more information on BioWare, visit www.bioware.com, or follow us on Twitter at www.twitter.com/biofeed. To join the millions of fans already registered on our community, go to http://social.bioware.com.

About EA2D

EA2D is a studio within Electronic Arts that develops high quality social gamers for gamers, focused on delivering connected experiences in the browser and beyond. EA2D’s portfolio of critically acclaimed browser titles includes Fancy Pants Adventures at www.fancypantsadventures.com, Dragon Age Journeys at www.dragonagejourneys.com, and Mirror’s Edge 2D www.mirrorsedge2d.com. For more information on EA2D, visit www.ea2d.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks of EA International (Studio and Publishing) Ltd. EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc. Xbox and Xbox 360 are trademarks of the Microsoft group of companies. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Mac is a trademark of Apple Inc. All other trademarks are the property of their respective owners.