New Pokémon Video Games Shatter U.S. Sales Records

Pokémon Black Version and Pokémon White Version Combine to Sell More Than 1 Million in a Single Day

REDMOND, Wash.--()--Two new Pokémon video games went on sale on March 6 and promptly shattered all previous U.S. Pokémon sales records. The Pokémon Black Version and Pokémon White Version games for the Nintendo DS family of systems became the fastest-selling Pokémon video games of all time, selling more than 1.08 million units after just one day of availability. That surpasses the previous one-day sales record of more than 780,000 set by the Pokémon Diamond Version and Pokémon Pearl Version games in April 2007.

“Longtime Pokémon fans are attracted to the new Pokémon, new battle systems and a new region to explore, while newcomers enjoy the ability to jump in and have fun right away,” said Charlie Scibetta, Nintendo of America’s senior director of Corporate Communications. “These sales numbers illustrate the continued strength of the Nintendo DS family of systems. Already established as the nation’s best-selling video game platform of all time, the installed base of more than 47 million makes it the ideal hand-held for developers to reach a huge gaming-focused target audience.”

Pokémon Black Version and Pokémon White Version feature more than 150 new Pokémon for players to catch, train and battle. The never-before-seen Unova region gives players a whole new world to explore. For the first time in the series, in-game environments change with the four seasons. The games also introduce Triple Battles and Rotation Battles, which give players even more choices when battling.

For more information about Pokémon Black Version and Pokémon White Version, visit http://www.pokemonblackwhite.com.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wiihome console and Nintendo DS family of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 3.5 billion video games and more than 577 million hardware units globally, including the current-generation Wii, Nintendo DS, Nintendo DSi and Nintendo DSi XL, as well as the Game Boy, Game Boy Advance, Super NES, Nintendo 64 and Nintendo GameCubesystems. It has also created industry icons that have become well-known, household names such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.

Note to editors: Nintendo press materials are available at http://press.nintendo.com, a password-protected site. To obtain a login, please contact Deanna Talamantez at 213-438-8742 or dtalamantez@golinharris.com. Users can receive instant Nintendo information by subscribing to the site’s RSS feed.

About Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit http://www.pokemon.com.

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GOLIN HARRIS
Andrew Kelly, 415-318-4373
ankelly@golinharris.com
Eileen Tanner, 509-628-1993
etanner@golinharris.com

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Contacts

GOLIN HARRIS
Andrew Kelly, 415-318-4373
ankelly@golinharris.com
Eileen Tanner, 509-628-1993
etanner@golinharris.com