Access All Areas – we7 Tunes into the Future of Radio on Mobiles

• Personal Radio App that Works Anywhere – No Connection required 
  - Plane, train, Tube, Car, gym, even potholing

• we7 Radio to open up smartphones as the future listening device
• Personal Radio Plus – stations defined by user and editorial
• Free Android App available today, iPhone from April – upgraded to on-demand subscription available

LONDON--(BUSINESS WIRE)--we7, the UK’s Internet Radio plus music service, today announces a European first by launching a mobile radio app which lets users create their own personal radio stations that can work anywhere. We7 radio works regardless of Internet connection, meaning the mobile can now truly be a user’s main device for radio and music consumption.

“Mobile signals are unreliable for radio streaming but with the new we7 App you can still ‘use it if you lose it’ – continuing to listen to your favourite music radio stations, regardless of connection.”

Until now, users have not been able to rely on mobiles as a replacement for radio because of unreliable connections or lack of data allowance. Without a constant connection music playing will be interrupted, and squeezed data allowances mean that music streaming is either not available or can rack up high costs.

From today, we7’s Radio app solves these problems. The free app and service will immediately be available from the Android Marketplace while consumers wanting to go beyond radio and choose their own songs, albums and playlists can upgrade to an ‘on-demand’ subscription for just £9.99 a month.

we7 Radio – Music on the ‘Go’ Anywhere

The new we7 Radio App can deliver Personal radio anywhere for the new generation of smartphone – regardless of PAYG and PAYM allowances – to let users listen to music anywhere, without eating into data tariffs, running up expensive bills or being tied to a stationary wifi connection.

Steve Purdham, CEO of we7, explains: “Mobile signals are unreliable for radio streaming but with the new we7 App you can still ‘use it if you lose it’ – continuing to listen to your favourite music radio stations, regardless of connection.”

Steve Purdham, CEO of we7, continues: “we7 radio lets you ‘charge’ up your mobile with great music and will transform radio listening across Europe as smartphones become the primary connected mobile device in the next few years.”

The we7 Radio App will be followed in April with versions for the iPhone, iPad and iTouch. BlackBerry and Windows Phone 7 versions will be launched later this year. For more information on the new Android application, please visit the Android marketplace.