BzzAgent Unveils Guidance for Using Social Media to Launch New Products

"The Social Media Product Launch” Highlights Methods to Accelerate New Product Sales

BOSTON--(BUSINESS WIRE)--BzzAgent, the leading social marketing company, has published a new guidebook to help brand marketers more effectively use social media to launch new products. "The Social Media Product Launch" highlights a three-phased launch program with 12 key social marketing practices that utilize consumer advocates to profitably drive sales and accelerate adoption.

“Thousands of new products are introduced every month, and depending on the industry, about 80% fail on introduction”

With a decade of experience launching more than 2,000 products for over 500 brands, BzzAgent has long been at the forefront of activating consumer brand advocacy within social media. "The Social Media Product Launch" draws on this experience to address the challenges facing CPG companies attempting to meaningfully connect with socially savvy consumers. The ebook highlights proven methods to address each phase of the product launch cycle.

"Thousands of new products are introduced every month, and depending on the industry, about 80% fail on introduction,” claimed David Balter, Founder and CEO of BzzAgent. “For a new product to succeed consumers need to be part of the process. When the consumer is meaningfully engaged with authentic and immersive experiences, they will go to great lengths to spread the word about a brand they believe in.”

"The Social Media Product Launch" covers the following phases of the product launch cycle:

Phase One: Pre-Launch

Once a product is launched, making changes is more complicated, expensive and much more embarrassing if a strategic miscalculation becomes public. Pre-Launch is the time when consumers can help you test everything you can.

• Crowdsource Great Ideas
• Test Marketing Messages
• Gather Feedback Early
  

Phase Two: Launch

The prep work is done, the plans are in place and your message is about to hit the market, now it’s time to move product. Here is how to enable consumers to be your most persuasive advocates.

• Develop Shareable Experiences
• Increase Media Coverage
• Create Consumer Videos
• Add Product Discussion to Facebook
• Listen for Threats

Phase Three: Post-Launch

When the bright lights of the product launch fade, the conversations don’t have to end. Evaluate the sales results and ROI from your social marketing activities and keep consumers engaged so the conversations continue to influence the buying decisions of others.

• Measure Sales Impact
• Sustain the Conversation
• Optimize for For Influencers Who Deliver
• Talk Social
  

"The Social Media Product Launch" is available for download free on the BzzAgent’s website at: http://u.bzz.com/productlaunch

About BzzAgent

BzzAgent is a social marketing company that accelerates word of mouth to drive sales. Powered by a network of over 800,000 Agents, BzzAgent creates measurable business results for marketers through an influential advocate network, a powerful engagement platform, and a proven analytics approach. BzzAgent has been at the vanguard of word of mouth marketing since 2001, running more than 2,000 programs for global companies including Unilever, Wrigley, L’Oréal, and Michelin. For more information visit: http://about.bzzagent.com.

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