GetJar’s “Open Billing” and “No Fee” Philosophy Proves Profitable

Android developer posts impressive conversion rates of 34 percent using Billing Revolution’s Single-Click Checkout

SAN MATEO, Calif. & SEATTLE--()--GetJar (www.getjar.com), the world’s largest open app store with over 1.5 billion downloads to date, shares data that Papaya Mobile, a leading mobile social platform for Android, is achieving surprising first-time conversion rates of 34 percent and second transaction conversion rates (single-click enabled) of 72 percent using a billing solution of their choice, Billing Revolution’s Single-Click Checkout for several of its Android titles on GetJar. GetJar remains convinced that developers know best which solutions will give them the greatest payout based on their user demographics and locations, especially because there is no one billing solution that works equally well across all countries.

“GetJar’s goal is to empower developers to make more money in our app store, which is why we never take a cut of the developer’s revenue and we let the developer choose the billing partner that works best for them,” said Patrick Mork, CMO at GetJar. “It’s terrific to see Papaya Mobile achieving such great results using Billing Revolution’s Single-Click Checkout and we’re happy that Papaya Mobile is sharing their experience with other developers.”

“We think a 30 percent rev share by Google and Apple is robbery – we charge $0.15 per transaction,” says Andy Kleitsch, CEO of Billing Revolution and its proprietary Single-Click Checkout service. “We’re excited to put more money in the pocket of developers, and we’re thrilled that Papaya Mobile is seeing such incredible conversion rates. It’s great news for mobile developers and users. Because GetJar is a global open distribution system, developers can bring their apps to market for all the major platforms and greatly increase their exposure. Coupled with the ease of Single-Click Checkout (and its support on every major platform), developers can better monetize those apps and grow their customer base quickly.”

Single-Click Checkout is a mobile app that enables consumers to easily conduct credit card purchases with their mobile devices from any web- or mobile-based merchant across the globe without entering a user name and password. Until now, many mobile merchants have had to rely on carrier payments or app-store payments which charge processing fees of 30 percent or more. Fees for Single-Click Checkout aren’t nearly as high as the premiums for other app stores and mobile carriers. Simply put: developers and merchants make and keep more money.

About GetJar

GetJar is the world’s largest open app store with over 1.5 billion downloads to date. The company’s key point of difference is its open market approach, which allows it to deliver applications for both feature phones and smartphones across all major platforms such as Android, BlackBerry, Windows Mobile, iPhone and Symbian among others. The company provides more than 75,000 mobile applications to consumers in more than 200 countries. GetJar has been selected by the World Economic Forum as a Technology Pioneer for 2011 for its innovative approach to technology and its deep impact on business and society on a global scale. GetJar is backed by Accel Partners and Tiger Global Management and is headquartered in Silicon Valley with offices in the UK and Lithuania. For more information: www.getjar.com and follow us on Twitter@getjar.

About Single-Click Checkout by Billing Revolution

Single-Click Checkout enables secure credit card purchases from any web-enabled mobile phone. Merchants use Billing Revolution’s proprietary Single-Click Checkout service to offer a mobile optimized purchase experience, allowing users to conduct credit card purchases without a username or password requirement. For more information about Billing Revolution and Single-Click Checkout, please visit www.SingleClickCheckout.com.

Contacts

GetJar
Diana Vincent-Galvan, 650-288-3230 (US)
Diana@getjar.com
or
Komodo PR
Jayne Stala/ Lucy Gordon/ Adrian Ma
+44 20 7680 5500 (UK/Europe)
getjar@komodopr.com

Release Summary

GetJar reports Papaya Mobile, a social Android app, is achieving surprising first-time conversion rates of 34% and second transaction conversion rates of 72% using Billing Revolution.

Contacts

GetJar
Diana Vincent-Galvan, 650-288-3230 (US)
Diana@getjar.com
or
Komodo PR
Jayne Stala/ Lucy Gordon/ Adrian Ma
+44 20 7680 5500 (UK/Europe)
getjar@komodopr.com