CORRECTING and REPLACING Kionix Names Michael Maia Vice President Americas Sales and Marketing

CORRECTION...by Kionix, Inc.

ITHACA, N.Y.--()--Third graph, second sentence of release dated Feb. 22, 2011 should read: an IPO with over $225M in revenue (sted $225).

The corrected release reads:

KIONIX NAMES MICHAEL MAIA VICE PRESIDENT AMERICAS SALES AND MARKETING

Kionix, Inc., one of the world’s top three suppliers of MEMS accelerometers, announced today that Michael J. Maia has been named Vice President Americas Sales and Marketing. Maia will be located in the company’s Silicon Valley office and will report to Kenneth Salky, Kionix Executive Vice President for Sales and Marketing. Maia has more than 25 years of experience in the electronics industry, most recently as Vice President for the Gaming and 3D User-Interface Business Unit at InvenSense, Inc. He will lead the sales, marketing and business development activities for North and South America while building the Silicon Valley office as a west coast hub for the company.

“Michael has the strategic vision, leadership skills, and personal qualities that will advance Kionix’s leading position in the fast-growing MEMS inertial sensor market,” said Greg Galvin, President and CEO, Kionix. “His extensive background in the sales and marketing of exciting, innovative products for both the consumer and OEM markets will help the company continue this leadership growth.”

Maia brings a strong entrepreneurial background to this new position. He was a co-founder of PortalPlayer, Inc., where he developed a unique business model ecosystem for their industry-leading media player technology that resulted in design wins with consumer electronics leaders such as Apple, Philips, and Samsung and, ultimately, an IPO with over $225M in revenue. Prior to that, he held various senior sales and marketing positions at National Semiconductor, Cirrus Logic, and Trident Microsystems where he was instrumental in Trident’s initial public offering.

“I’m excited to join a team that has the depth, the resources and the experience to truly be at the forefront of the consumer MEMS industry,” said Maia. “Kionix has one of the industry’s strongest accelerometer product portfolios that is now expanding to include gyroscopes and, in the near future, combinations of highly integrated six-axis motion sensors.”

Maia’s initial focus will be to expand the company’s sales and technical support presence in Silicon Valley, develop stronger ties with key software and semiconductor partners, and drive Kionix’s roadmap to support the company’s tier-one handset, tablet, gaming, PC, and health and fitness customers.

About Kionix

Kionix, Inc., located in Ithaca, New York, USA, is a wholly-owned subsidiary of ROHM Co., Ltd. of Japan. The Company pioneered high-aspect ratio silicon micromachining based on research originally conducted at Cornell University and today enjoys a global reputation for MEMS product design, process engineering and quality manufacturing. Consumer-electronics leaders worldwide utilize Kionix's products, development tools and application support to enable motion-based gaming; user-interface functionality in mobile handsets, personal navigation and TV remote controllers; and hard-disk-drive drop protection in mobile products. Kionix’s MEMS products are further diversified into the automotive, industrial and healthcare sectors. Kionix offers one of the industry’s broadest families of MEMS devices that incorporate tri-axis accelerometers and gyroscopes along with the mixed-signal-interface integrated circuits that provide algorithm processing of sensor data. Kionix is ISO9001:2000 and TS16949 registered. For more information on Kionix, visit: http://www.kionix.com. For additional information on ROHM, visit http://www.rohm.com.

Kionix is a registered trademark of Kionix, Inc. All other product and company names are trademarks or registered trademarks of their respective holders.

Contacts

Kionix, Inc.
Edward Brachocki, 607-257-1080
Director, Marketing
ebrachocki@kionix.com
or
Jeanette P. Shady, 607-257-1080
Director, External Communications
jshady@kionix.com
or
Vetrano Communications
Maria Vetrano
pr_info@vetrano.com

Release Summary

Kionix names Michael J. Maia, formerly of InvenSense, new Americas VP of Sales and Marketing

Sharing

Contacts

Kionix, Inc.
Edward Brachocki, 607-257-1080
Director, Marketing
ebrachocki@kionix.com
or
Jeanette P. Shady, 607-257-1080
Director, External Communications
jshady@kionix.com
or
Vetrano Communications
Maria Vetrano
pr_info@vetrano.com