RAMP Announces Web Closed Captioning Solution

Explosive growth of online video creating new challenges and opportunities for Web publishers. RAMP Web Closed Captioning delivers end-to-end solution.

WOBURN, Mass.--(BUSINESS WIRE)--RAMP, the industry’s leading Content Optimization platform for major online media publishers, today announced the launch of its end-to-end Web Closed Captioning solution. Leveraging RAMP’s patented MediaCloud ^TM platform, RAMP provides online video publishers with highly accurate, timecoded transcripts that can be easily integrated into popular video content management systems.

“RAMP’s award-winning platform is perfectly suited to deliver the Web’s best and most cost effective solution for the Web Closed Captioning requirement, and across our customer base we have demonstrated that advanced video end-user features drive more consumption.”

With the explosive growth of online video new challenges have also arisen. On October 9, 2010, President Obama signed the 21^st Video Accessibility Act into law, requiring broadcasters to include closed captions with Web video content. In addition, RAMP published a study in 2010 showing that the inclusion of captions, tags and video search increased video consumption by as much as 300%.

RAMP’s Web Closed Captioning is a powerful end-to-end solution including:

• Simple, inexpensive per minute transcription pricing
• Flexible content ingestion via uploads and feeds, as well as integration with popular video CMS solutions such as Brightcove and thePlatform
• Highly accurate, human edited timecoded transcripts
• Audio Text Alignment (“ATA”) of existing broadcast caption files and scripts to create timecoded transcripts
• Flexible output formats including DFXP, SubRip, SMIL and more

“Online video continues to present new opportunities and challenges for publishers,” said Tom Wilde, CEO of RAMP. “RAMP’s award-winning platform is perfectly suited to deliver the Web’s best and most cost effective solution for the Web Closed Captioning requirement, and across our customer base we have demonstrated that advanced video end-user features drive more consumption.”

RAMP’s patented MediaCloud technology was developed from 20 years and $100MM in government R&D in the field of speech recognition, natural language processing, and semantic search. MediaCloud is software-as-a-service that ingests and indexes audio, video, text and image content for its customers, and provides solutions that deliver improved content discovery, user engagement, and monetization of premium content.

For further information, please visit us here: http://www.ramp.com/solutions/optimized-video/web-closed-captions/

About RAMP

RAMP is an advanced Content Optimization SaaS platform providing publishers workflow, discovery and engagement solutions to drive monetization of online content to users’ search and browsing behavior. RAMP offers publishers an open, flexible and modular capability to optimize large amounts of content, including text, audio, video and images, within dynamic publishing environments. As a result, publishers’ content becomes positioned for discovery and precise targeting, both on search engines and within publishers’ own websites. Users rely on such precision to discover and engage with content, thereby increasing the commercial viability of content for publishers while curtailing publishing costs.

Leading publishers using RAMP include –Thomson Reuters, FOXNews, NBC, Dow Jones, Meredith, and others. For more information visit: www.RAMP.com, or contact us at [e-mail].