Sedo Confirms: Sex.com the “Most Expensive Internet Address Domain Name”

Premium Domain Specialist Sedo Brokers Record-Breaking Deal

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Sedo, the online domain specialist, today announced that its recent brokerage of Sex.com has earned the Guinness World Record™ for “most expensive internet address domain name.” Sex.com was sold for $13 million on November 17, 2010.

“We’re honored that Sedo was trusted with such a high-value and high-profile sale, and we’re ecstatic that it is now being recognized by Guinness World Records as a record-breaking price.”

Sedo, which celebrated its milestone 10-year anniversary on February 12, has grown to be a trusted advisor in the domain industry. As the world’s largest domain name marketplace, Sedo has brokered over $400 million worth of domain names including a number of high-profile, seven-figure transactions for premium domains such as Vodka.com, Pizza.com and Russia.com.

“The sale of Sex.com was truly a team effort. We spent about two years with the domain establishing the relationship, researching and finding the right buyer and managing the domain’s transfer,” said Kathy Nielsen, director of sales at Sedo. “We’re honored that Sedo was trusted with such a high-value and high-profile sale, and we’re ecstatic that it is now being recognized by Guinness World Records as a record-breaking price.”

“With a prominent sale like Sex.com, the domain transfer process can be incredibly complicated,” said Jeremiah Johnston, chief operating officer and global counsel at Sedo. “But what makes Sedo unparalleled in the industry is that we work just as closely with domains of any size – to expedite and simplify the transaction, as well as eliminate unnecessary risks for both the seller and new owner.”

To learn more about Sedo’s marketplace sales and statistics, please check out Sedo’s 2010/Q4 1010 Market Study: http://sedo.com/fileadmin/documents/pressdownload/2010Market_Study.pdf

About Sedo

Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cologne, Germany and offices in London, England and Cambridge, Mass., Sedo has assembled the world's largest database of domain names for sale, with more than 18 million listings. The success of Sedo's model has attracted a global membership base of more than 1 million domain professionals.