Samsung Expands ‘Smarter Life’ Product Portfolio to Europe

New Lineup Brings Smart Functionality, Enhanced 3D Capabilities, and Breakthrough Product Designs to the Forefront

BUDAPEST, Hungary--()--At Samsung’s European Regional Forum today, the company emphasized a smarter look at home entertainment for 2011—unveiling its expanded portfolio of smart TVs, 3D Blu-ray players, total 3D solutions, and home entertainment systems all backed by the company’s commitment to create products that enable a “Smarter Life.” Combining smart functionality and elegant styling with a wide range of premium features now available at the entry level—including expanded 3D TV and Blu-ray capabilities—Samsung’s 2011 product portfolio comprises the most comprehensive offering of connected screens and devices, further strengthening efforts to provide complete 2D, 3D, HD and connected experiences in the home.

Anchoring today’s Smarter Life lineup are Samsung’s flagship LED and Plasma TVs, all of which now feature the convenience of Samsung’s Smart Hub—offering an easily accessible gateway to favorite music, games, movies, TV shows, pictures, and virtually any content online or on a network connected storage device. Key features of Samsung’s Smart Hub include: Samsung Apps, the world’s first HDTV-based application store, offering about 400 paid and free apps globally that help people connect to their various passions—whether in sports, entertainment, information, games or social networking; Search All, which makes it easier to search for desired content on your TV and other DLNA-certified connected media storage devices, networked PC and mobile devices, and Internet and video-on-demand services; Your Video, which delivers recommendations based on a user’s viewing history; Web Browser, which offers full web browsing right from your TV; and Social TV, which makes it easier to chat with friends and family in real-time while watching the same TV content, thanks to integration with social networks such as Facebook, Twitter and Google Talk.

Smarter, More Stylish Technology

Providing consumers with unprecedented access to favorite media content and shared memories, Samsung’s newest LED and Plasma TV innovations spark an emerging era in which the living room is converging family and technology like never before. Samsung has expanded the capabilities in its 2011 line of products, and has included 3D and smart features in a broader range of LED and Plasma TV models and Blu-ray players, providing consumers with the ability to bring the smarter life into their homes, no matter their price range.

This philosophy is weaved throughout Samsung’s 2011 flagship products, including its LED and Plasma TVs, all sporting new, ultra-thin bezels this year alongside richer connected entertainment options and Smart Hub functionality. In addition, Samsung’s new Plasma TVs feature the company’s cutting-edge Plasma +1 design, which add 1” of additional, viewable screen in comparison to last year’s products—giving consumers access to a larger viewing screen without increasing the size of the TV.

Further demonstrating Samsung’s sleek styling abilities, Samsung’s 2011 line of home theater products includes the stunning, cubic design of the HT-D7100 and the chic, waterdrop-shaped speakers featured in the HT-D7200—enabling a complete, home entertainment ecosystem that is both modern and attractive while also supporting smart features.

Samsung’s new wireless router also supports the connected, smarter life, allowing consumers to get the most out of their TVs and devices. The CR-SWR110 includes Samsung’s patented One Foot Connection ability, which can establish a Wi-Fi connection to Samsung 2011 TVs and other compatible devices when the router is placed within one foot of the TV or device. Once connected, the router can be moved to any part of the home while still maintaining a connection—allowing users to easily access expanded entertainment options on their devices without the need for additional cords.

Enhanced 3D Lineup and Accessories

Samsung led the 3D movement with the launch of the world’s first full HD 3D LED TV in 2010—selling more than 2 million 3D TVs and capturing 60 percent of the global market. This year, complementing its newest TV innovations, the 3D technology pioneer is furthering momentum with an expanded lineup of 3D Blu-ray players and accessories—including the flagship D8900 and D7500 Blu-ray devices. All new Blu-ray products also offer access to Samsung’s Smart Hub and smart Blu-ray features. Additionally, in keeping with Samsung’s stylish design aesthetics—the D7500 marks the world’s slimmest Blu-ray disc player, offering sleek functionality in a space-saving, wall-mountable package without comprising picture quality.

As the living room continues to transform into the central media and entertainment hub of the home, Samsung has re-aligned its home theater system to more wholly reflect a diverse home entertainment environment. Designed to meet consumers’ ever-growing home entertainment system needs while offering a theater-like experience, many of Samsung’s 2011 home entertainment products support 2D to 3D conversion, and offer wireless features with superior sound quality to complement the breadth of content that people watch in their home. Samsung has also introduced products featuring Samsung’s new “3D Sound,” which syncs sound and video to create an immersive, up-down-left-right experience enabling the audio to “move” along with the 3D picture.

Further, in 2011 Samsung has broken new ground in its Total 3D Solution, which includes four different models of 3D glasses from the entry to premium level, Samsung’s new SWC-1000A wireless charger and a Skype™-certified TV camera—which enables video calls on a Samsung TV without a headset or webcam.

Notably, Samsung’s new 3D glasses, co-designed with Austrian luxury glasses brand ‘Silhouete’, weigh in at just under an ounce as the world’s lightest active 3D frames. Samsung also cut the LCD response time to improve contrast ratio, bringing forth a brighter 3D picture with less ghosting and viewing fatigue. Samsung’s new active 3D glasses also come prescription ready—either via special prescription lenses that attach or through a special new temple design that connects to the top of the LCD frame for a greater range of movement. The perfect complement to a family’s 3D needs, Samsung’s new wireless charger powers up to four pairs of 3D active glasses through an elegant, glossy black cylinder.

For more information Samsung’s 2011 product portfolio in the European region, and to access all announcements made at the European Regional Forum, please visit: www.samsungeuforum2011.com

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Contacts

Weber Shandwick Worldwide
Kelly Hamor, 1-206-802-8751
khamor@webershandwick.com

Contacts

Weber Shandwick Worldwide
Kelly Hamor, 1-206-802-8751
khamor@webershandwick.com