SALT LAKE CITY--(BUSINESS WIRE)--Orabrush, the tongue cleaner that helps cure bad breath, today announced that the company has closed a $2.5 million investment round with True Ventures of Palo Alto and returning investor 2x Consumer Products Growth Partners of Chicago. Funds will be used to help further accelerate the company’s retail growth by maximizing its exceptional online brand and expanding its retail partnerships and distribution channels throughout the world.
“Since it exploded onto the global social media stage in 2009, Orabrush has demonstrated an extraordinary ability to build an iconic online brand with an ever-growing army of devoted followers,” said Puneet Agarwal, partner with True Venture Partners. “Perhaps even more remarkable has been the company’s ability to rapidly translate its phenomenal social media success into a legitimate retail brand. We are delighted to provide capital and direction to propel the Orabrush brand into a global retail powerhouse.”
Andrew Whitman, managing partner with 2x Consumer Products Growth Partners added, “We couldn’t be more pleased to continue to support Orabrush with additional capital and welcome True Ventures as a co-investor.”
In January 2011, Orabrush passed Apple, Sims and Wii to become the second-most-subscribed sponsor video channel on YouTube, with more than 34 million channel views. Since its launch, Orabrush has rapidly parlayed its social and traditional media exposure into significant retail success through sales in leading stores, including most recently major retailers in the United States, Japan and United Kingdom. Additionally, direct online sales have surpassed $1.4 million from consumers in 114 countries.
“This financing, made by savvy investment veterans with strong industry credibility, validates Orabrush’s platform as a rising consumer products player as well as a transformative social media company,” said Jeff Davis, president and CEO of Orabrush. “This extremely smart money not only provides us the means to scale our online success with retailers globally; it also enables us to access and leverage the networks of both True Ventures and 2x Consumer Products Growth Partners to scale our capabilities far beyond that of a small startup company.”
For more information about Orabrush, please see the following:
- View the Orabrush YouTube Channel at www.youtube.com/orabrush
- Buy an Orabrush online at www.orabrush.com
- Find a retail location carrying the Orabrush at www.orabrush.com/retail/find_store
- Follow Orabrush on Facebook at www.Orabrush.com/facebook, and on Twitter at www.twitter.com/Orabrush
- View the Orabrush online press kit at http://www.orabrush.com/company/
Created by Dr. Robert Wagstaff ("Dr. Bob") in 2000, Orabrush (www.orabrush.com) is a patented, FDA-approved tongue cleaner designed to help cure bad breath using a combination of ultra-soft, pointed bristles that reach deep into the tongue and a unique scraper to remove bacteria. Orabrush intends to become the No. 1 tongue cleaner in the world and help cure bad breath—90 percent of which is caused by bacteria on the tongue. Orabrush has demonstrated industry-leading innovation in social media marketing to create awareness and online purchases at unprecedented levels. With over 34 million YouTube channel views and more than 268,000 Facebook fans, the brand has launched into 114 countries in the past year. Orabrush is the second most subscribed sponsor channel on YouTube and is rapidly expanding to retail stores to meet the needs of engaged consumers globally.
About True Ventures
True Ventures is a Silicon Valley-based venture capital firm supporting great people in great markets since 2006. Started by entrepreneurs for entrepreneurs, the team provides funding, resources, and counsel to early stage, high tech startups and their visionary founders. Our portfolio includes investments in Wordpress, BrightRoll, Fitbit, Bandcamp, Milo, Puppet Labs, Urban Airship, and StockTwits, to name a few. For more information on True Ventures, please visit www.trueventures.com.
About 2x Consumer Products Growth Partners
2x Consumer Products Growth Partners joins with founders and management in emerging branded consumer products businesses capable of growing exponentially via an infusion of capital and industry expertise. The firm’s principals and industry venture partners have 350 years of combined experience, contacts and connections. Focus areas include food, beverage, personal care, home care and pet care – particularly in the organic/natural, specialty/gourmet and ethnic sectors. Businesses are primarily within the $1 to $15 million revenue range. The firm or its principals have invested in such companies as gDiapers eco-friendly diapers, Tasty Bite Indian foods, Eagle snacks and Wellness & Old Mother Hubbard all-natural foods for pets. Additional information is available at www.2xPartners.com.