Stardeals Launches in Australia

Daily Deal Site Brings Power of Global Groupon Inc. Network to Australian Collective Buying

SYDNEY--()--Stardeals (http://www.stardeals.com.au), a shopping website that offers a daily deal on the best local goods, services and cultural events as part of the global Groupon Inc. network, launched services in Sydney and Melbourne on February 14, 2011.

“We’re thrilled to introduce our network of 60 million subscribers to the world-class merchants of Australia,” said Rob Solomon, president and chief operating officer of Groupon Inc., which translates to ‘Stardeals’ in Australian. “Stardeals will leverage the best practices Groupon has pioneered in more than 40 countries around the globe to change the face of local commerce.”

Using the principles of collective buying, Stardeals negotiates unprecedented discounts with only the highest quality businesses. Stardeals subscribers get free daily emails alerting them to the deals. The deals are activated only when a minimum number of people agree to buy, encouraging subscribers to share the promotion with family and friends. By guaranteeing a large number of new customers, Stardeals’ parent company, Groupon Inc., has created a powerful new marketing vehicle for local merchants. This innovative approach to e-commerce has brought millions of dollars in new revenue to local businesses while saving more than $1.6 billion for subscribers worldwide.

“Stardeals brings buyers and sellers together in a fun and collaborative way,” said Alexandra Podeanu, chief executive officer of Stardeals. “We give consumers unbeatable deals while offering businesses an unprecedented and effective form of marketing.”

During its first week serving Sydney and Melbourne, Stardeals’ featured deals include surfing lessons, dance classes and upscale spa treatments. The site will expand to serve eight more territories in coming months.

About Groupon Inc.

Groupon Inc., launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 500 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 650 daily deals globally. For more information, visit http://www.groupon.com.

To get Stardeals’ daily free email for the best in your city, subscribe at http://www.stardeals.com.au.

Contacts

Groupon Inc.
Julie Mossler
1 312 242 2033
julie@groupon.com
or
Stardeals
Scott Pettet (LEWIS PR)
+61 2 9409 3100
scottp@lewispr.com

Release Summary

Stardeals, a shopping website that offers a daily deal as part of the global Groupon Inc. network, launched services in Sydney and Melbourne on February 14, 2011.

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Contacts

Groupon Inc.
Julie Mossler
1 312 242 2033
julie@groupon.com
or
Stardeals
Scott Pettet (LEWIS PR)
+61 2 9409 3100
scottp@lewispr.com