Dickies® Announces Talent Line-Up for South by Southwest

Topnotch bands, artist gifting and custom giveaways from Dickies at the Lustre Pearl

FORT WORTH, Texas--(BUSINESS WIRE)--Dickies^®, the leading global work wear brand, and FILTER™ Magazine are pleased to announce the talent line-up for Dickies at Lustre Pearl during South by Southwest in Austin, March 17-19^th. The daytime and evening acts include a compelling mix of genres and exclusive performances. The complete line-up includes:

Thursday, March 17^th	Friday, March 18^th	Saturday, March 19^th
• 3 p.m. – We Barbarians	• 3 p.m. – The Fresh & Onlys	• 2 p.m. – Asobi Seksu
• 4 p.m. – The Naked and Famous	• 4 p.m. – Alex Winston	• 3 p.m. – Pac Div
• 5 p.m. – The Head and the Heart	• 5 p.m. – Liam Finn	• 4 p.m. – Tapes ‘n Tapes
• 6 p.m. – Givers	• 6 p.m. – Dum Dum Girls	• 5 p.m. – Okkervil River
• 9 p.m. – Nive Nielsen & the Deer Children	• 9 p.m. – Noah & the Whale
• 10 p.m. – DeVotchKa	• 10 p.m. – GAYNGS	* Indicates exclusive SxSW performance
• 11 p.m. – Phantogram*	• 11 p.m. – Black Lips
• 12 a.m. – Cold War Kids*	• 12 a.m. – Little Dragon*

In addition to the top tier talent performing at Dickies’ SxSW showcases, the brand will also provide onsite artist gifting and custom giveaways for attendees, ranging from a free taco truck to poster printings and exclusive patches.

“Music is the cornerstone program among Dickies’ sponsorship platforms because it allows us to bring together two things consumers are truly passionate about – the durability and authenticity of the Dickies brand coupled with equally authentic new music,” said Michael Polydoroff, senior director of brand marketing for Dickies. “SxSW offers unparalleled access to both a quality and quantity of musicians and also lets us communicate with core consumers and younger workers.”

Together with FILTER, Dickies focuses its music efforts on supporting up-and-coming musicians in order to remain true to the brand’s authentic, no-nonsense work wear heritage. Emerging artists are hosted throughout the year at FILTER’s L.A. offices, where they’re seeded with Dickies gear, hold impromptu music performances and collect content for DickiesSounds.com (the central hub for music program information) and social media channels. Music festival activations – led by the brand’s SxSW participation play another critical role in Dickies’ music efforts, allowing the brand to augment artist outreach with interactive Dickies brand experiences for consumers.

"Dickies raised the bar for SxSW showcases at last year’s festival, and I’m thrilled that this year will be no different,” said Alan Miller, Co-Founder and Co-Owner of FILTER Magazine and FILTER Creative Group. “Festival goers are guaranteed to leave happy after visiting Lustre Pearl during SxSW.”

Lustre Pearl is located at 97 Rainey Street in Austin, just south of 1^st Street and the convention center. Festival badges are required for access to nighttime performances, and limited RSVPs for daytime performances are available at www.filtermagazine.com/dickies.

For more information about Dickies and FILTER, visit www.filtermagazine.com/dickies, www.facebook.com/dickies or www.twitter.com/dickies.

About Dickies

Dickies^® is the leading global brand of innovative and trusted work wear. The brand has an unwavering commitment and proud heritage of providing tough, quality clothing to workers for more than 88 years. The Dickies brand has grown from bib overalls to World War II U.S. military uniforms to its iconic Original 874^® Work Pant to footwear and much more. Embraced by workers everywhere, Dickies is defined by the people who wear our apparel–independent, no nonsense and a little rough around the edges. As the signature brand in the portfolio owned by Williamson-Dickie Mfg Co., Dickies products are available in more than 60 countries worldwide. For more about Dickies, visit dickies.com.

About FILTER Creative Group

FILTER Creative Group is a fast-growing entertainment and lifestyle-marketing agency devoted to championing quality music, fashion, film, products, and services of substance. FILTER has implemented marketing and advertising campaigns for numerous major companies, including Toyota, Macys, Dickies, Nike, Universal, Warner Brothers, Capitol Music Group, Interscope Records, Columbia Records, MTV, VH1, Comedy Central, Ben Sherman, Landmark Theatres, VTech, Denny's and many others. FILTER Creative Group also has a publishing company that produces the international music magazine, FILTER. For more information please visit www.filtercreativegroup.com.

About FILTER Magazine

Good music will prevail. These are the words that we here at FILTER live by. In an ever-evolving musical landscape, we're here to help. Through FILTER's various outlets - our informative website, our irreverent blog, the FILTER Good Music Guide, our local listening parties and the jewel in our music-loving crown, FILTER Magazine - we want to help you discover your new favorite band.