LOS ANGELES--()--BUZZMEDIA, the Web’s fastest growing entertainment publisher, announced today that it has acquired The Frisky from Turner Broadcasting System, Inc. (TBS, Inc.). Launched in 2008, and focused on entertainment news, celebrity, fashion and women’s lifestyle, The Frisky has struck a major chord with female audiences for its authentic voice and fierce sense of humor.
“As with other BUZZMEDIA brands, The Frisky has a trusted voice that millions have invited into their daily lives”
One of the leading woman’s interest sites in the U.S. with more than 2 million average monthly readers in 2010 (as measured by comScore), The Frisky fits perfectly with BUZZMEDIA’s portfolio of top digital pop culture brands like Celebuzz, JustJared, Buzznet, Concrete Loop, Stereogum, TheSuperficial, SocialiteLife and GoFugYourself.
The addition of The Frisky further extends BUZZMEDIA’s lead as the #1 independent online publisher in the Music and Entertainment News categories according to comScore. Prior to the acquisition, BUZZMEDIA's entertainment news division was already the 4th largest on the web, just trailing Yahoo’s OMG!, Time Warner’s TMZ and People, and ahead of sites like The Huffington Post.
“As with other BUZZMEDIA brands, The Frisky has a trusted voice that millions have invited into their daily lives,” said Doug Rohrer, BUZZMEDIA’s Chief Revenue Officer. “Its users chase the intelligence, maturity and humor of its content, and this connection serves as the foundation for the high engagement and influence that are the core of BUZZMEDIA's work.”
“The web audience is concentrated around a limited number of trusted branded media experiences,” said Tyler Goldman, CEO, BUZZMEDIA. “We are excited to add The Frisky to the growing portfolio of leading media brands we publish in the entertainment category, and to continue growing our audience and sales, which have been expanding by over 100% in each of the last three years.”
While The Frisky enjoyed tremendous growth and resonated with advertisers under Turner’s stewardship, Turner is focusing on its growing stable of digital properties that tie more closely to Turner's successful news, entertainment and sports driven properties.
“We are pleased that The Frisky will benefit from BUZZMEDIA's digital entertainment publishing expertise, and wish the brand and the company continued success,” said Guhan Selvaretnam, vice president, TBS, Inc.
BUZZMEDIA (http://www.buzz-media.com) is the web’s fastest growing entertainment publisher reaching more than 75M monthly pop culture, music and entertainment enthusiasts worldwide. Its influential and authentic social media properties afford brand advertisers unique access to impassioned and engaged audiences through a blend of professional editorial, expert opinion, user contributions, and customized marketing solutions.
BUZZMEDIA’s more than 40 category-leading brands include Buzznet, Celebuzz, Stereogum, TheSuperficial, Absolute Punk, JustJared, WWTDD, GoFugYourself, SocialiteLife, Idolator, GorillaVS.Bear, Concrete Loop, and the official sites for celebrities like Kim Kardashian, Nicole Richie, and others. For more information, visit buzzmedia-inc.com.
TheFrisky.com (http://www.thefrisky.com) is one of the largest women's interest and lifestyle sites in the country, offering irreverent, humorous and, above all, candid commentary on pop culture, celebrities, style, personal finance and entertainment news. Focused on cultivating a trusted community of authentic voices and relatable content, TheFrisky.com is the premier one-stop online destination for women from various walks of life between the ages of 18 and 34, and covers the topics they talk about, laugh about and obsess about. Fiercely contemporary, youthful and addictively entertaining, TheFrisky.com celebrates real women.