24MAS Acquires THQ’s Wireless Operations

Addition of global carrier contracts from THQ’s wireless acquisition positions 24MAS as one of the world’s largest distribution networks for both mobile advertising solutions and premium applications

STOCKHOLM--(BUSINESS WIRE)--24MAS, a leader in mobile advertising and application distribution, has acquired THQ Inc.’s wireless operations and its global carrier business from parent company THQ Inc. By continuing to provide both THQ and third-party branded content through contracts with all major carrier groups worldwide, 24MAS has expanded its reach to include over 80 countries, spanning every major continent and market, to become one of the world's largest carrier distribution networks for wireless applications and services.

“THQ Wireless’ operations provide a value-add in terms of reach, services and technology, combined with proven management, operational excellence and revenue growth potential.”

The acquisition of THQ Wireless’ operations comes on the heels of 24MAS announcing ad-funded application campaigns with brands such as Samsung, Olay and Malaysia Airlines. An award-winning technology company, 24MAS has built a profitable business by offering advertisers, carriers and content partners a diagnostic platform for mobile advertising and premium wireless content and application solutions.

24MAS plans to incorporate THQ Wireless’ operations into its wireless strategy of mobile advertising, content distribution, cloud services and application hosting.

“The acquisition and ongoing partnership with THQ means 24MAS will have an unparalleled reach to many millions of potential customers globally, both via/for application and content distribution, as well as mobile advertising solutions,” said Tero Turunen, CEO 24MAS. “THQ Wireless’ operations provide a value-add in terms of reach, services and technology, combined with proven management, operational excellence and revenue growth potential.”

“This agreement and our ongoing relationship with 24MAS will enable us to continue focusing on cutting edge games for Apple and emerging smartphone platforms, while enjoying the distribution services of 24MAS on wireless carrier platforms. The combination of advertising and paid content solutions also enables us to maximize THQ’s intellectual property in emerging markets,” said Ian Curran, Executive Vice President, Global Publishing, THQ Inc.

Headquartered in Stockholm Sweden, 24MAS will now have four major hubs in U.S., Europe, Asia-Pacific and Latin America.

About THQ
THQ Inc. is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ, THQ Wireless and their respective logos are trademarks and/or registered trademarks of THQ Inc.

About 24MAS
24MAS is an established leader for targeted mobile advertising, application solutions and application hosting in Asia-Pacific, Latin America, North America, Australia, and Europe. The company works with mobile operators, media companies, developers, and handset manufacturers to distribute advertising solutions as well as premium applications to mobile subscribers in more than 80 countries via its advertising and applications platform.

Headquartered in Stockholm Sweden, the company has been in business for over 10 years and currently has 100 employees in six global offices. www.24mas.com