SAN JOSE, Calif.--(BUSINESS WIRE)--PlayPhone®, Inc.(www.PlayPhone.com), the market leader in delivering mobile entertainment content to individuals and social communities worldwide, announced today the launch of "The 2011 PlayPhone $10 Million Social Power-UP™.” The unprecedented $10 Million marketing fund for mobile social game developers with original entertainment content aims to drive the monetization of mobile social games launched on PlayPhone Social, PlayPhone’s recently released, cross-platform mobile social network destination. The effort will be committed to executing comprehensive marketing support for mobile social games and entertainment content launched by PlayPhone.
The fund formalizes PlayPhone’s commitment to aide developers in driving discovery and monetization by accessing PlayPhone’s global expertise in delivering digital entertainment. PlayPhone is known for its extensive experience in distributing entertainment products to mobile devices and for powering some of the world’s largest direct to consumer entertainment portals. All developers who register for the developer program and launch approved games on the platform have the opportunity to harness PlayPhone’s marketing power with this fund.
Developers can now access proven marketing expertise when launching mobile games globally using effective marketing campaigns that include localized tactics from PlayPhone’s extensive international network. Games launched on the PlayPhone Social platform benefit from regional branding, advertising, community, and multi-language support in over 25 countries. This is in tandem with millions of dollars of worldwide customer acquisition and marketing efforts from one of the most capable mobile entertainment leaders.
PlayPhone is also pleased to release the game-changing PlayPhone Social Mobile Browser SDK (HTML5), which is complimentary to the company's recently launched native iOS and Android SDKs. Now game developers have multiple options to expedite the development of entertainment content into mobile social games, and can quickly add multi-player functionality and a spectrum of social game features. They can also maintain existing micro-transaction models and capitalize on multiple new billing solutions. In addition to iTunes and Android store capabilities, developers can immediately access PlayPhone’s premium SMS and subscription billing network. These efforts assist PlayPhone Social partners in creating new revenue and producing larger international audiences for mobile games.
"We are one of the first in mobile social gaming to offer developers a development environment with mobile browser functionality supporting iOS and Android," said Anders Evju, SVP & GM of PlayPhone Social. "We are looking to lower the barrier of entry by creating a cross-platform product for developing mobile social games, while still continuing to build better ways to monetize them."
The PlayPhone Social mobile gaming platform leverages gamers’ social graph to seamlessly connect friends, locate the most popular games and share mobile gaming experiences. The platform keeps all players up to date on their friends’ latest game playing activities and facilitates cross-platform promotions to encourage trial of the newest and most popular games. It bridges mobile and casual gaming with social features that are integrated throughout every touch point of PlayPhone Social. Gamers can play together, share achievements, invite friends, recommend games, and compete for global high scores all while staying current with friends via social networks.
More information about Playphone Social can be found at http://developer.playphone.com.
About PlayPhone®, Inc.
PlayPhone® (www.PlayPhone.com) is the market leader in delivering mobile entertainment content to individuals and social communities worldwide. As a global mobile media company, it has presence in more than 25 countries throughout North America, Europe, Asia and Latin America. PlayPhone® founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. PlayPhone® is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital, Coral Group and Scale Venture Partners.