ROSEVILLE, Calif.--(BUSINESS WIRE)--CustomerLink Systems introduced its latest marketing program, called smrt™ 2.0 this month. The new program automates customer review gathering and provides a variety of online marketing services for automotive repair shops. As part of the rollout, CustomerLink has volunteered to donate $1 to the Make-A-Wish Foundation® of Northern California for each automotive service professional who visits the company's Facebook page and clicks the "like" button.
"We felt that since our new program has a big social media component, Facebook was a good way to both make the point of smrt 2.0 and get the most donations for Make-A-Wish," said Jim Bonfield, CustomerLink's Senior Vice President. "We want shops to see an example of how we can help them deploy social media to help their businesses, but also want them to see how those opportunities can be used to help the community."
The role of social media in marketing has grown considerably in the last two years. According to Facebook's Press Room page there are over 500 million active users and half of them log in on any given day. One remarkable statistic states that people spend over 700 billion minutes per month on the site. In addition to sites like Facebook and Twitter, the advent of consumer reviews as part of the social experience is expanding rapidly. Reviews are becoming increasingly available online through sites like Yelp, RepairPal and many more. The confluence of these social platforms, along with search engines like Google, Yahoo and Bing, have made the modern marketing landscape difficult to manage for many small business owners, CustomerLink's primary client base. CustomerLink plans to solve those problems for automotive shops with this month's release.
CustomerLink Systems is a marketing solutions company established in early 2000. It leads its industry as a results-driven customer retention services company offering marketing programs for automotive repair facilities and other service industries. Using consumer research and demographic technology in conjunction with satellite mapping, social media and other technologies, CustomerLink helps businesses grow and improve profitability. More information about CustomerLink Systems can be found at www.customerlink.com.