Strategy Analytics: Global Handset Shipments Reach 400 Million Units in Q4 2010

BOSTON--()--According to the latest research from Strategy Analytics, global handset shipments grew 16 percent annually to reach 400 million units in the fourth quarter of 2010. Apple again outgrew its major rivals, while Nokia and LG slipped back due to tougher competition.

Alex Spektor, Senior Analyst at Strategy Analytics, said, “Global handset shipments grew 16 percent annually to reach 400 million units in Q4 2010. Apple was a star performer during the quarter, as it once again outgrew major rivals, held its top-five ranking, and announced a potentially lucrative tie-up with mega-operator Verizon Wireless in the United States.”

Neil Mawston, Director at Strategy Analytics, added, “It was a mixed quarter for the world's major handset vendors. Some brands outperformed, such as Apple, while others underperformed, such as LG and Nokia. LG continued to lose ground due to a weak smartphone portfolio, while Nokia suffered ongoing component shortages and sluggish sales in the important US market.”

Other findings from the research include:

  • Motorola shipped 11.3 million handsets worldwide during Q4 2010, of which 43 percent was smartphones. The growing ratio of smartphone shipments, mostly Android, enabled Motorola to eke out its first profit in the handset division since Q4 2006;
  • Global handset shipments reached a record 1.36 billion units in full year 2010, driven by smartphones in mature markets and multi-SIM models in emerging markets. The mobile industry recovered robustly in 2010 after a weak 2009 caused by the economic downturn.

Exhibit 1: Global Handset Vendor Shipments and Market Share in Q4 2010

Global Handset Shipments (Millions of Units)     Q4'09   2009     Q4 '10   2010  
Nokia     126.9   431.8   123.7   453.0
Samsung 68.8 227.1 80.7 280.2
LG 33.9 117.9 30.6 116.7
RIM 10.7 34.5 14.6 48.8
Apple 8.7 25.1 16.2 47.5
Others     95.4     333.2     133.8     413.8  
Total     344.4     1169.6     399.6     1360.0  
 
Global Handset Vendor Marketshare %     Q4'09   2009     Q4 '10   2010  
Nokia 36.8 % 36.9 % 31.0 % 33.3 %
Samsung 20.0 % 19.4 % 20.2 % 20.6 %
LG 9.8 % 10.1 % 7.7 % 8.6 %
RIM 3.1 % 2.9 % 3.7 % 3.6 %
Apple 2.5 % 2.1 % 4.1 % 3.5 %
Others     27.7 %   28.5 %   33.5 %   30.4 %
Total     100.0 %   100.0 %   100.0 %   100.0 %
 
Total Growth Year-over-Year 17.2 % -0.6 % 16.0 % 16.3 %
 

The full report, Global Handset Shipments Reach 400 Million Units in Q4 2010, is published by the Strategy Analytics Wireless Device Strategies (WDS) service, details of which can be found here: http://tinyurl.com/4uofomp.

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea and China. Visit www.strategyanalytics.com for more information.

Contacts

Strategy Analytics
Alex Spektor, +1 617-614-0726
ASpektor@strategyanalytics.com
or
Asia Contact:
Thomas Kang, +82 10 2874 8133
TKang@strategyanalytics.com
or
Europe Contact:
Neil Mawston, +44 1908 423 628
NMawston@strategyanalytics.com

Release Summary

Global handset shipments reached 400 million units in Q4 2010 and 1.4 billion units in FY 2010.

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Contacts

Strategy Analytics
Alex Spektor, +1 617-614-0726
ASpektor@strategyanalytics.com
or
Asia Contact:
Thomas Kang, +82 10 2874 8133
TKang@strategyanalytics.com
or
Europe Contact:
Neil Mawston, +44 1908 423 628
NMawston@strategyanalytics.com