NEW HOPE, Pa.--(BUSINESS WIRE)--myYearbook (www.myyearbook.com), the best place to meet new people and one of the top 30 most popular Web sites in the U.S., has officially launched “myYearbook Live,” now available to myYearbook’s 25 million members. myYearbook Live’s social gaming platform matches users together by preferred age, gender and location and provides the ability to play synchronous, multi-player games with live video chat.
“myYearbook Live brings the visceral social interaction you get with a real-life board game or card game to the web,” said Catherine Cook, founder of myYearbook. “We started from the premise that WHO you play is as important as WHAT you play. In the last five years, we’ve never seen more positive feedback on a new product launch than this one.”
myYearbook users will soon have access to high quality games from leading gaming developers who join OMGPOP, Viximo and Heyzap in building applications on the Live platform. The new developer partners include: Come2Play, the first white-label social gaming platform and developer of popular social games like Nine Ball and Coiny Coins; Lexulous, makers of the multiplayer crossword game of the same name; Absolutist, one of the leading developers of multi-platform casual games like Bubble Shooter, Clusterz and Mysteriez; and Geewa, makers of online multiplayer games like the timeless board game, Reversi.
The new games will be integrated with real-time video chat to provide an interactive experience like no other when meeting new people online, in-tune with myYearbook’s social graph of users who don’t just want to play with the people they already know, but with the people they want to know.
“We are excited to bring Lexulous to myYearbook and enable users to have video chats while playing our game,” said Jayant Agarwalla, co-founder of Lexulous. “myYearbook’s highly engaged audience is an immense platform to showcase our award-winning word game to a broader market and we’re thrilled about the possibilities.”
myYearbook introduced a beta version of Live last month and early results have been off the charts. The company has seen much stronger female participation in Live than expected and longer social engagements, on average of 20 chats per session and three minutes per chat. Additionally, Live has fueled dramatic demand for virtual currency as the average player in Live spends approximately half their Lunch Money, myYearbook’s virtual currency, each day playing games.
- “This is the best thing that myYearbook has made by far, on the site. I haven’t stopped using it since it rolled out on beta.” – Jamie C., FL
- I love it. [myYearbook Live is] a great way to meet new people and have fun. It's the greatest thing ever! – Tristian H., SC
myYearbook has taken essential measures to protect their users by partnering with ThreatMatrix to implement sophisticated monitoring infrastructure that evaluates millions of video-chat screen captures per day and reviews live video streams 24/7 for abuse. Users can also proactively block and report offensive behavior directly from the Live platform.
Live’s synchronous gaming platform also monetizes well. Live offers significant opportunities such as integrated video advertising, virtual goods sales, and the VIP Club, a monthly paid subscription which offers users premier status and features.
Members have immediate access to myYearbook Live for free. View the Live video demo here.
About myYearbook
myYearbook makes meeting new people fun and easy online and on your mobile phone. myYearbook combines innovative social games, virtual goods, social applications, and a robust virtual currency called "Lunch Money" to facilitate introductions and break the ice. The average myYearbook member visits the site 13 times per month and spends 10 minutes per visit, making myYearbook one of the most engaging social media destinations on the Internet. According to comScore, myYearbook is one of the 30 most trafficked sites in the United States as measured by Total Time Spent and by minutes per visitor per month. myYearbook started in a single high school in 2005 and has grown to over 25 million members worldwide. For more information please visit: www.myYearbook.com