ADDING MULTIMEDIA Best Buy Confirms Star Studded Cameos for Inaugural “Big Game” Commercial

MINNEAPOLIS--()--Best Buy (NYSE: BBY) today confirmed appearances by Grammy Nominated, Pop/R&B sensation, Justin Bieber, and rock’s most iconic couple, Ozzy and Sharon Osbourne, in the retailer’s first ever commercial to air during the Big Game. Slated to air in the third quarter of the Feb. 6 game, this Best Buy spot will showcase creativity and humor to millions of football and advertising fans throughout the country.

“We’re delighted to have Justin and Ozzy help us tell the Best Buy story,“ said Drew Panayiotou, senior vice president of U.S. marketing at Best Buy. “We know people have high expectations for these ads, and Justin and Ozzy add a whole new dimension of fun.”

The spot featuring Bieber and the Osbournes was created by agency CP+B and directed by Bryan Buckley. It was shot at Universal Studios earlier this month. To learn more about Best Buy and find the nearest Best Buy store, visit www.bestbuy.com.

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China, Mexico and Turkey, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $49 billion in annual revenue and includes brands such as Best Buy; Best Buy Mobile; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video; Napster; Pacific Sales; and The Phone House. Approximately 180,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2010, we donated a combined $25.2 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy, visit www.bestbuy.com

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6587132&lang=en

Contacts

Best Buy
Media Contact:
Paula Baldwin
Senior Manager, Best Buy Public Relations
(612) 291-6126
Paula.Baldwin@bestbuy.com

Stars collide as Pop/R&B sensation, Justin Bieber and Rock legend, Ozzy Osbourne meet for the first time on the set of Best Buy's inaugural Big Game commercial, in which they both star. Courtesy of Christopher Polk / Getty Images

Stars collide as Pop/R&B sensation, Justin Bieber and Rock legend, Ozzy Osbourne meet for the first time on the set of Best Buy's inaugural Big Game commercial, in which they both star. Courtesy of Christopher Polk / Getty Images

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Contacts

Best Buy
Media Contact:
Paula Baldwin
Senior Manager, Best Buy Public Relations
(612) 291-6126
Paula.Baldwin@bestbuy.com