Ferrari Designer Creates the First Haircutting Scissor Exclusively for IT&LY HAIRFASHION

PITTSBURGH--(BUSINESS WIRE)--Leading hair care manufacturer IT&LY HAIRFASHION proudly presents the launch of the highly coveted and one of a kind salon professional Pininfarina Designed Haircutting Scissor. In celebration of both Pininfarina and LEADER-CAM’s uncompromising dedication to offering the finest in Italian design and function, for the first time in history, the collaboration of these two superior designers has created an exclusive, handmade scissor for the professional salon industry. IT&LY HAIRFASHION crafted this limited edition scissor by seeking out only the finest manufacturers. With this in mind, a meeting was set up with the highly coveted luxury car designer Pininfarina and the world’s elite scissor company LEADER-CAM. Together, they joined forces to manufacture and invent the most inspired challenge of all: the first Pininfarina Design Scissor for IT&LY HAIRFASHION.

According to Pininfarina (www.pininfarina.com) and LEADER-CAM (www.leadercam.com), this IT&LY HAIRFASHION Scissor is an object of absolute design and to retrace it, create an ergonomic form or to customize it was certainly a “challenge”. The amazing result became the Pininfarina Design Scissor, measuring at 5 ½ inches and made of the finest alloy known to man. The cost of each shear is estimated at $850.00 US Dollars. This tool will be distributed through the IT&LY HAIRFASHION Advanced Education Hairstyling Academies located in Milan, Italy and Pittsburgh, PA (www.italyhairfashion.com). To a hairstylist, their cutting tools are the foundation for each style creation. Perfectly mastered scissors create ease in cutting and precision results. The Pininfarina Design Scissor for IT&LY HAIRFASHION will deliver all of this and more.

According to President/CEO IT&LY HAIRFASHION NA, Inc., Richard Zucckero, “IT&LY HAIRFASHION continues its proud history of providing the world with the finest in Italian performance and class with our introduction of the highly coveted and limited edition Pininfarina Italian Handmade Scissor. Only a limited amount of these shears featuring the IT&LY HAIRFASHION logo will be available to the IT&LY HAIRFASHION International Distribution partners from IT&LY HAIRFASHION, Milan.”

With respect to the true Italian manner, Pininfarina and LEADER-CAM are proudly associated with the most exclusive names in Italian racing and design history, while IT&LY HAIRFASHION has a 10 year history of sponsoring Ferrari Challenge Racing.

About IT&LY HAIRFASHION: IT&LY HAIRFASHION (www.itayhairfashion.com) is known throughout Hollywood as the celebrity hairstylist’s top choice for excellent hair color, styling products and hair styling tools. The company’s top hair cutting and master educator Daniel Ruidant was one of the youngest World Champion Hairstylists in the history of the World Olympics. He is recognized worldwide as a Master of All Masters. During his educational seminars in 2011, he will be using the Pininfarina Scissor to demonstrate his craft along with the company’s long list of celebrity hairdressers.

About Pininfarina: Pininfarina (www.pininfarina.com), with over 80 years of experience, is a world famous master for their timeless designs within the automotive industry for Ferrari, Maserati, FIAT, Alfa Romeo, Lancia, Peugot and GM to name a few. Plus, their list of “extra” brands includes Guerlain, Jacuzzii and Snaidero. Their state of the art stylistic forms and models have made Pininfarina’s style famous all over the world.

About LEADER-CAM: LEADER-CAM is an Italian manufacturer known for creating exclusive handmade shears. They base their history on the knowledge of design and technology, aesthetic and superior craftsmanship, along with a common passion of perseverance and innovation as each project yields.