Bazaarvoice Unveils Smart SEO™, the Next Generation of User-Generated Search Optimization

AUSTIN, Texas--(BUSINESS WIRE)--Bazaarvoice, the market and technology leader in transforming customer conversations into long-term business value, today introduced Smart SEO™, a patent-pending technology that allows brands to maximize the natural search benefit of user-generated content while simultaneously delivering a great user experience to new and returning customers. Smart SEO ensures that user-generated content (UGC) can be crawled and indexed by search engines as “static” content, driving higher placement in search results, boosting search engine traffic, and driving traffic to the brand site. At the same time, Smart SEO delivers a highly dynamic, interactive, and engaging user experience to site visitors in order to maximize brand engagement and sales.

“We set out to meet a very intriguing and exciting challenge – to develop a new kind of SEO solution that would help brands benefit from the growing trend of user-generated search optimization”

Smart SEO builds on the already powerful business impact that Bazaarvoice delivers to its clients. Through use of the Bazaarvoice platform and UGC, which provides a high volume of fresh, relevant content, companies are able to significantly increase search visibility of their websites.

“We set out to meet a very intriguing and exciting challenge – to develop a new kind of SEO solution that would help brands benefit from the growing trend of user-generated search optimization,” said Mike Svatek, Chief Product Officer at Bazaarvoice. “We’ve worked tirelessly to innovate a new, patent-pending technology that ensures user-generated content is simultaneously static, which is better for search engines, and dynamic, which is better for consumers. We’ve done the heavy lifting of development so that brands can know that they are taking all the right steps to boost natural search with fresh, rich, unique content written by consumers.”

How It Works

Smart SEO breaks new ground for marketers by simultaneously optimizing user-generated content for both search engines and consumers. The new technology uniquely combines the simplicity and search engine-friendliness of flat, text-based content with the dynamic, real-time interactivity that consumers want and expect. Smart SEO also eliminates the need for coding techniques such as iframes and noscript when seeking an interactive and search-friendly method of adding UGC to product pages. Further, Smart SEO is deployed directly on product pages and marketing campaign pages, ensuring new visitors to the website arrive just one click from conversion.

Brands, who typically experience a 10x boost in the amount of dynamic, user-generated content on their sites after implementing Bazaarvoice, can use Smart SEO to effectively organize and expose this valuable content to search engines in a way that enriches – instead of diminishes – the consumer experience. This new, patent-pending technology ensures that compelling, text-based, user-generated content is easily crawled and indexed by search engines as “static” content, improving search engine results page rank and engaging searchers with the real opinions and experiences of their peers. Smart SEO integrates innovative capabilities for delivering a superior user experience, including the ability for customers to filter and find valuable content written by “people like me."

About Bazaarvoice

Bazaarvoice's Software as a Service (SaaS) social commerce solutions have served more than 175 billion pieces of customer-generated content on more than 1,000 brand web sites like Best Buy, Blue Shield of California, Costco, Dell, Macy's, P&G, Panasonic, QVC, and USAA in 36 countries. The company connects organizations to their influencers through a unique network that reaches hundreds of millions of consumers around the globe, enabling authentic customer-powered marketing. Through syndication, analytics, partnerships, and consulting, Bazaarvoice brings the voice of the customer to the center of their clients' business strategy, proving "social" can drive measured revenue growth and cost savings for manufacturing, retail, travel, and financial services companies. Headquartered in Austin, the company has offices in Amsterdam, Düsseldorf, London, Paris, Singapore, Stockholm, and Sydney. For more information and access to client success stories, visit www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice.