Forget Swimming and Riding a Bike – Young Children Today More Likely to Have Mastered Computer Games

AVG Study Shows Young Kids Learn Tech Skills before Life Skills

AMSTERDAM--()--Small children today are more likely to navigate with a mouse, play a computer game and increasingly – operate a smartphone – than swim, tie their shoelaces or make their own breakfast. This is according to a new ‘Digital Diaries’ study from Internet Security Company AVG (www.avg.com). AVG Digital Diaries is a series of studies looking at how children's interaction with technology has changed.

This second piece of research polled 2,200 mothers with Internet access and with children aged 2-5 in the U.S., Canada, the EU5 (U.K., France, Italy, Germany, Spain), Japan, Australia and New Zealand. The mothers were given a list of tech skills and a list of life skills and asked which ones their very young children had mastered. The key results are as follows:

1 - More small children can play a computer game than ride a bike. 58 percent of children aged 2-5 know how to play a 'basic' computer game. For the U.K. and France that jumps to 70 percent. Even 44 percent of 2-3 year olds have the ability to play a computer game. By comparison, 43 percent of kids 2-3 can ride a bike

2 - More kids aged 2-5 can play with a smartphone application (19 percent) than tie his or her shoelaces (9 percent). Almost as many 2-3 year olds (17 percent) can play with a smartphone application as 4-5 year olds (21 percent)

3 - More small children can open a web browser (25 percent) than swim unaided (20 percent)

4 - There is no tech gender divide between young boys and girls. As many boys (58 percent) as girls (59 percent) can play a computer game or make a mobile phone call (28 percent boys, 29 percent girls)

5 - Mothers aged 35 and over are slightly better at teaching their kids 'life skills.' For example 40 percent of toddlers with mothers aged 35-plus can write their own name compared with 35 percent of toddlers with mothers aged 34 or younger

6 - European children aged 2-5 lead their U.S. counterparts in knowing how to make a mobile phone call (44 percent in Italy vs. 25 percent for the U.S.), playing a computer game (70 percent U.K. vs. 61 percent U.S.) and operating a computer mouse (78 percent France vs. 67 percent U.S.)

“Technology has changed what it means to be a parent raising children today – these children are growing up in an environment that would be unrecognizable to their parents. The smart-phone and the computer are increasingly taking the place of the TV as an education and entertainment tool for children,” said AVG CEO, J.R. Smith. “As our research shows, parents need to start educating kids about navigating the online world safely at an earlier age than they might otherwise have thought.”

AVG Digital Diaries is a series of studies looking at children of different age groups. With this year long piece of research, AVG aims to conduct a comprehensive study about children's technology habits. The first piece of research, entitled ‘Digital Birth’ released in October 2010, found that most babies and toddlers have an online footprint by the time they are six months old.

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About AVG Technologies

www.avg.com

AVG is a global security software maker protecting more than 110 million consumers and small businesses in 170 countries from the ever-growing incidence of Web threats, viruses, spam, cyber-scams and hackers on the Internet. AVG has nearly two decades of experience in combating cyber crime and one of the most advanced laboratories for detecting, pre-empting and combating Web-borne threats from around the world. Its free, downloadable software allows novice users to have basic anti-virus protection and then easily upgrade to greater levels of safety and defense when they are ready. AVG has nearly 6,000 resellers, partners and distributors globally including Amazon.com, CNET, Cisco, Ingram Micro, Play.com, Wal-Mart, and Yahoo!

Source: http://www.avg.com/press-releases-news

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Questions about this release and/or PR questions Contact:
MS&L, for AVG
Stephen Gilmore, +1 212-468-4056
stephen.gilmore@mslworldwide.com
or
Questions for our Investor Relations Team:
AVG Technologies – Investor Relations
Siobhan MacDermott, +420 725 695 132 (CZ Mobile)
+1 415-299-2945 (US Mobile)
siobhan.macdermott@avg.com
or
Capital MSL, for AVG
Neil Doyle, +44 (0)777 1978 220
Neil.doyle@capitalmsl.com

Release Summary

AVG Study Shows Young Kids Learn Tech Skills before Life Skills

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Contacts

Questions about this release and/or PR questions Contact:
MS&L, for AVG
Stephen Gilmore, +1 212-468-4056
stephen.gilmore@mslworldwide.com
or
Questions for our Investor Relations Team:
AVG Technologies – Investor Relations
Siobhan MacDermott, +420 725 695 132 (CZ Mobile)
+1 415-299-2945 (US Mobile)
siobhan.macdermott@avg.com
or
Capital MSL, for AVG
Neil Doyle, +44 (0)777 1978 220
Neil.doyle@capitalmsl.com