Basil Strategies: Doctors 2.0 & You Conference to Examine Impact of Web 2.0 in Healthcare from Physician Perspective

First event of its kind to be held in Paris, France June 22-23, 2011; agenda will address results to-date, impact and business aspects of social media and tools in healthcare delivery

PARIS--(BUSINESS WIRE)--Doctors 2.0™ & You, a first-time conference examining how doctors use social media and Web 2.0 tools to connect with patients, colleagues, pharma, payers and hospitals, will be held on June 22-23, 2011 at the Cité Universitaire Internationale in Paris, France. Organized by e-health specialist Basil Strategies, co-organizer of the 2010 Health 2.0 Europe conference, the two-day Doctors 2.0 & You event will gather experts from across Europe, the U.S., and Israel, to examine physicians’ professional use of new and social media and its practical, societal and business impact on healthcare delivery.

“Healthcare is at a tipping point, as technology uptake increases and online tools gain relevance and momentum”

While much enthusiasm has been demonstrated for social media and other Web 2.0 tools in healthcare in terms of the e-patient, less is known about how physicians actually use these tools, and the accompanying results, best practices, challenges and opportunities. The Doctors 2.0 & You agenda will shed light on topics such as appropriate social networking, physician acceptance and resistance to adopting new tools, and relevant business models, facilitating debate and information exchange via workshops, panels, interactive exhibits and social events. The conference will gather physicians, physician and patient communities, online and mobile tool providers, hospitals, insurers, pharmaceutical companies and government entities. Confirmed speakers include international luminaries such as Jacques Lucas (French National Order of Physicians), Bertalan Mesko (Webicina), Victor Montori (Mayo Clinic), Lucien Engelen (Radboud Med Center) and Len Starnes (global e-business, Bayer Schering Pharma).

“Healthcare is at a tipping point, as technology uptake increases and online tools gain relevance and momentum,” said Denise Silber, president of Basil Strategies, and Doctors 2.0 & You organizer. “While there remains no single answer for how doctors do, or will use social media in their practices, it is clear that industry-wide advancement cannot take place without incorporating their perspective. Doctors 2.0 & You will elevate that perspective, and provide an interactive forum to discuss what is really happening with regards to new and existing communication tools, doctors’ expectations and future developments.”

About Doctors 2.0 & You

Doctors 2.0 & You is the first conference of its kind to examine how doctors are using social media, applications and Web 2.0 tools to work with patients, colleagues, governments, industry and payers. The conference draws on the expertise of physicians, patient communities, online and mobile tool providers, hospitals, insurers, pharmaceutical companies and governments to help address the role of new technology in healthcare from the doctor’s perspective. Doctors 2.0 & You is organized by Denise Silber, president of Basil Strategies in Paris. Silber, who was named to the Legion of Honor, France's highest civil decoration, is a noted expert in Europe and  in the US in health- and Web-related business and consulting, and co-organizer of the 2010 Health 2.0 Europe conference. The conference advisory board represents seven nationalities. Please visit http://www.doctors20.com/ for more information, or follow Doctors 2.0 & You and its online communities and groups on Twitter, LinkedIn, Facebook and YouTube.