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January 14, 2011 09:00 AM Eastern Daylight Time 

RepEquity Acquires Virilion, Merging Search and Social Media Capabilities with Award-Winning Web Marketing and Mobile Expertise

WASHINGTON--(BUSINESS WIRE)--RepEquity, a leader in online reputation, search and social media management, announced today it has acquired and now merged with award-winning agency Virilion to offer integrated digital marketing services in search, social media, creative and technical development across Web and mobile.

“The market has yet to see this combination of digital services particularly in a mid-size agency, and we are excited what these new capabilities mean for our clients”

RepEquity brings expertise in search engine optimization and search marketing, online reputation management and social media. On Inc. Magazine’s list of the fastest-growing companies from 2007 to 2009, Virilion brings award-winning creative, social media, video production, e-commerce, and Web and mobile technical development. The combined services enable clients to take control of their brand online by managing search results, leveraging social media, and creating a brand experience that delivers results.

"We’re tremendously excited about this union,” said Tripp Donnelly, CEO of RepEquity. “The new company is well positioned to deliver cutting-edge digital services for any type of client, whether it is a company with a brand to grow or an individual with a reputation to protect. Today, RepEquity serves clients across myriad industries and the combination of Virilion’s services will deepen and scale our digital offerings nationally and beyond.”

The new company will handle clients’ full digital communication needs while providing the benefits of a smaller, more agile agency. “The market has yet to see this combination of digital services particularly in a mid-size agency, and we are excited what these new capabilities mean for our clients,” said Virilion President Huard Smith.

The combined company has a team over 50 people across offices in Washington, D.C., New York, Boston, Los Angeles, and Austin.

About RepEquity

RepEquity is a leader in SEO, social media, online reputation and brand management. It delivers custom online strategies that integrate public relations, marketing and communications with interactive solutions to protect and enhance online reputation and brand image. RepEquity serves global brands and leaders in business, entertainment, technology, politics, retail and finance. For more information, visit www.repequity.com.

About Virilion

Founded in 1997, Virilion is an award-winning digital agency that focuses on leveraging the latest in Web and mobile for clients such as eBay, Sirius|XM Radio, WellPoint, PhRMA, the Estee Lauder Companies, National Association of REALTORS®, and U.S. Fund for UNICEF. It was named one of Inc. Magazine’s fastest-growing companies from 2007 to 2009. For more information, visit www.virilion.com.

Contacts

RepEquity/Virilion
Kristin Patterson, Chief Marketing Officer
202-654-0813
KPatterson@Virilion.com

http://www.repequity.com

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