NEW YORK--(BUSINESS WIRE)--Online luxury retailer Bluefly (NASDAQ Capital Market: BFLY) today announced that it has launched a fragrance boutique featuring the newest releases and best sellers from the world’s most coveted brands for up to 40% off retail prices. Now men and women can sniff out the perfect scent without the hassle of being spritzed by department store salespeople.
Bluefly’s fragrance boutique will include hundreds of fashionable scents ranging from the classic and nostalgic including Chanel, Hermes, Bulgari and Calvin Klein to today’s popular favorites featuring Sarah Jessica Parker, Juicy Couture and Beyonce.
“The addition of a fragrance boutique adds another unique element to the Bluefly shopping experience,” said Melissa Payner, President and CEO of Bluefly.com. “Our fashion-conscious customers view fragrance as an extension of fashion and personal style, so we are happy to be able to offer them designer fragrance labels at the great values they have come to expect from Bluefly.”
To see the selection, please visit: http://www.bluefly.com/custom/custom.jsp?promoId=m1670775
About Bluefly, Inc.
Founded in 1998, Bluefly, Inc. (NASDAQ Capital Market: BFLY) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit www.bluefly.com