SHERMAN OAKS, Calif.--(BUSINESS WIRE)--Expanding advertisers’ arsenal of tools to reach interested consumers, Advertise.com today launched its Email Content Network (ECN). Through the new offering, the company connects advertisers’ ads with millions of consumers who have opted in to receive email updates in categories that interest them.
For advertisers, the Email Content Network dramatically expands the potential audience for their products and services by making consumers aware of brands that interest them. The new network is geared toward advertisers seeking additional vertical targeting within their overall campaigns.
The Email Content Network is ideal for advertisers looking to stay ahead of their competition with incremental traffic from consumers who have “raised their hands” to receive relevant offers and updates. In addition, advertisers receive premium Tier 1 traffic at a fraction of the cost they would normally expect to pay. To launch an ECN campaign, advertisers simply choose a category or vertical market (such as travel). Then the Advertise.com system taps its network of opt-in email publishers and automatically matches those ads with its publishers’ users who are interested in learning more about travel.
For publishers such as email list owners and list managers, Advertise.com’s Email Content Network is attractive because it ensures profitable campaigns with competitive cost-per-clicks (CPCs). Publishers earn revenue when their subscribers click on advertisers’ ads, all featuring professional creative work to boost engagement. Fully automated, and with quick set-up, publishers can begin earning revenue within a matter of hours. Additionally, publishers can choose from a wide range of categories to ensure interest from subscribers.
“Connecting with interested consumers is the name of the game. I’m pleased we’re offering another way for advertisers to reach new targeted audiences,” said Daniel Yomtobian, founder and CEO of Advertise.com. “Publishers win too because they gain direct access to thousands of new advertisers. I’m confident our new ECN offering is a sure-fire way to drive up revenue.”
To learn more about the Email Content Network and other Advertise.com services, visit www.advertise.com.
Advertise.com is a premier platform for search and display marketing that enables advertisers to reach a wider audience through our exclusive network of search engines and publisher properties. Leading the charge in online advertising since 2001, Advertise.com connects thousands of advertisers with millions of consumers every day – now delivering more than 20 billion ad impressions each month.