CHICAGO--(BUSINESS WIRE)--Groupon (http://www.groupon.com) announces the launch of Groupon India, Groupon Israel and Groupon South Africa via acquisition of daily deal sites SoSasta (http://www.sosasta.com), Grouper (http://www.grouper.co.il) and Twangoo (http://www.twangoo.co.za), respectively. Terms of the deals were not disclosed.
Using the principles of collective buying, Groupon negotiates unprecedented discounts with popular businesses and shares them with subscribers via free daily emails. The deals are activated only when a minimum number of people agree to buy, encouraging subscribers to share the promotion with family and friends. By guaranteeing a large number of new customers, Groupon has created a powerful new marketing vehicle for local merchants in thousands of cities worldwide. This innovative approach to e-commerce has brought millions of dollars in new revenue to local businesses while saving more than $1.5 billion for consumers around the world.
The acquisitions continue Groupon’s rapid global growth and extend its reach across India, the Middle East and South Africa. In just three months since launch, SoSasta has grown to run daily deals in 11 Indian cities. Serving Tel Aviv and surrounding cities since March 2010, Grouper is widely recognized as the first and largest deal site in Israel. Twangoo has rapidly grown to serve the most cities of any deal site in South Africa. All three sites will transition to the Groupon brand name and site design in coming months, and will serve deals in the local communities’ primary languages: English in India and South Africa and Hebrew in Israel.
“Collective buying is in its infancy in India, Israel and South Africa and we see strong potential,” said Rob Solomon, president and chief operating officer of Groupon. “Groupon is shaping the way local merchants market themselves in every corner of the world.”
Groupon India, Groupon Israel, and Groupon South Africa will join Groupon’s global network, which offers unbeatable deals to more than 50 million subscribers in 40 countries. Groupon employs more than 4,000 people worldwide.
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 500 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 650 daily deals globally. For more information, visit http://www.groupon.com.